Super Lawyer

Tag: Intellectual Property and Media practice attorney

  • “My transition from practicing in India to building an international practice was a natural evolution, shaped by the global environment in which I was raised.” – Dr. Seemantani Sharma, Co-Founder at Mabill Technologies and Legal Manager at the Asia-Pacific Broadcasting Union, Malaysia.

    “My transition from practicing in India to building an international practice was a natural evolution, shaped by the global environment in which I was raised.” – Dr. Seemantani Sharma, Co-Founder at Mabill Technologies and Legal Manager at the Asia-Pacific Broadcasting Union, Malaysia.

    This interview has been published by Anshi Mudgal and The SuperLawyer Team

    With such a diverse academic background, what initially inspired you to pursue law, and how did your early education in India, your LL.M. at The George Washington University Law School, and your PhD at the University of Technology Sydney shape your focus on technology, intellectual property, and governance?

    My journey into law began with a fascination for the Indian Constitution, a passion I nurtured from around the age of 17. I initially enrolled in a Bachelor of Economics at Delhi University, largely following my parents’ preference, but quickly realized that statistics and quantitative subjects were not my strength. They were very supportive when I decided to leave and pursue law instead, a field that truly aligned with my interests in governance, rights, and regulatory frameworks.

    During my legal studies in India, I completed the mandatory year of pupillage and internship, which gave me a clear sense early on that conventional legal practice was not the path for me. After graduating from law school and completing my internship, I chose to work for a media technology company in a legal-business role rather than a core legal role. While I did not learn a great deal about practicing law in that role, I gained invaluable insights into how media companies generate revenues through media rights. This first job laid the foundation for my current role at the Asia-Pacific Broadcasting Union (ABU), where I continue to work at the intersection of law, technology, and media rights.

    After my LL.M. at The George Washington University Law School, I stayed on for a year as a legal researcher at the Estelle and Melvin Gelman Library, working on a grant-funded project. It was during this period that I developed a deep interest in rigorous legal research and began considering pursuing a PhD in the future.

    Several years later, after moving to Malaysia to work for ABU, the PhD opportunity finally presented itself. In 2019, I received a scholarship from the University of Technology Sydney to write my doctoral thesis under two highly respected IP scholars. I chose to focus on the intersection of copyright, performers’ rights, and dance, an unconventional topic that few IP scholars are willing to supervise. My co-supervisor (a leading Australian IP scholar), who happened to be a trained ballet dancer, was supportive of my choice. This allowed me to combine my academic interests with my personal passion as a trained contemporary Indian dancer and a student of Anand Shankar.

    These experiences (from my early fascination with constitutional law, to my LL.M. research, to my PhD under distinguished scholars) have shaped my focus on technology, intellectual property, and governance. They reflect a trajectory guided by curiosity, rigorous research, and the desire to leverage law to protect innovation and creativity across diverse domains.

    In the early phase of your career in India, what were the most formative experiences that laid the foundation for your practice and motivated you to specialize in intellectual property law?

    From an early age, I have always had a global mindset, shaped in part by my father’s encouragement to think beyond borders. Growing up in a family of fourth-generation entrepreneurs, I also knew deep down that one day I would start my own venture. These early influences gave me the confidence to chart a non-conventional path in law, one that could combine rigorous legal expertise with innovation, business, and a global perspective.

    In the early phase of my career in India, I was profoundly shaped by what I observed in conventional legal practice. I was concerned by inefficiencies in the justice system, the backlog of cases, and at times, lapses in ethics among practitioners and judges. It’s not that the whole Indian legal system is flawed, but these experiences made it clear that a traditional legal career was not for me. I had always envisioned a professional journey that would take me beyond India, allowing me to work on global challenges and innovations.

    My first professional role at RSG Media Systems exposed me to the commercial side of media rights. I gained important insights into how media companies generate revenue, yet I realized I wanted a deeper understanding of law itself, particularly in areas intersecting with technology, creativity, and business. Intellectual property law naturally emerged as the perfect bridge between these interests.

    Admission to The George Washington University Law School for my LL.M. became a decisive step toward my vision of becoming a global legal professional. That experience, combined with my subsequent PhD and international roles, reinforced my trajectory toward innovation-driven law, entrepreneurial ventures, and intellectual property strategy. Looking back, these formative experiences (my global outlook, early exposure to media and business, and rigorous legal training) laid the foundation for my focus on technology, IP, and governance on a global scale.

    What inspired your transition from practicing in India to building an international practice, and how did you navigate the challenges of adapting to different legal and professional ecosystems?

    My transition from practicing in India to building an international practice was a natural evolution, shaped by the global environment in which I was raised. Although I grew up in India, most of my father’s clients were foreigners. Our home constantly hosted visitors from across the world. This exposure gave me a deep comfort with cross-cultural interactions and a global perspective from an early age. I did not even have an official “Indian” name until I was 15. My relatives and friends often laughed at my nickname, which didn’t sound very “Indian.” Even in Southeast Asia, people sometimes ask me, “Where are you from?” despite my distinctly Indian surname. From food preferences to clothing choices, many of my everyday habits are shaped by this international environment, reinforcing my adaptability and ease in multicultural settings. Even my astrologer once remarked that I would thrive in international environments, a prediction that, in hindsight, aligns closely with the trajectory of my career. These experiences have been invaluable, enabling me to navigate diverse legal, business, and cultural landscapes with confidence and nuance. These experiences have been invaluable throughout my career, enabling me to navigate diverse legal, business, and cultural landscapes with confidence and nuance.

    While this global exposure came to me naturally, I actively built additional skills to thrive in international environments. I learned basic Mandarin, took courses in cross-cultural negotiations, and continually sought opportunities to expand my knowledge. Adapting to different legal and professional ecosystems required not only understanding local laws and professional norms but also honing skills that allow me to connect effectively across cultures. It was challenging at first, and even now, navigating international scenarios is not always easy.

    These experiences, combined with my grounding in international law and intellectual property, enabled me to develop a practice that is both globally relevant and locally effective. My upbringing instilled confidence and adaptability, and my commitment to continuous learning has been critical in navigating challenges and building an international career.

    You’ve worked extensively on media rights, sports agreements, and international lobbying. What have been the most complex challenges in balancing broadcaster rights with the rapid evolution of digital and OTT platforms?

    I have worked extensively on media rights, sports agreements, and international lobbying, which has given me deep exposure to the complexities of balancing broadcaster rights with the rapid evolution of digital and OTT platforms. The ongoing challenges reflect the nuances involved so much so that the broadcasters’ treaty has not been adopted even after more than 20 years. Even within my organization, we constantly debate fundamental questions such as “what constitutes broadcasting” and “who qualifies as a broadcaster” in a rapidly changing digital environment.

    For me personally, one of the biggest challenges arises when distributing rights. OTT platforms are inherently non-territorial, which creates complexities when determining the exclusivity of sports rights in specific territories. Resolving these issues requires careful negotiation, strategic foresight, and an in-depth understanding of both the technology and the legal frameworks governing media rights.

    The rise of OTT platforms has added additional layers of complexity. Traditional licensing frameworks often struggle to accommodate streaming models, on-demand services, and cross-border content distribution. For instance, the recent bill in India aimed at regulating OTT platforms highlights how governments are still grappling with these shifts, trying to balance consumer access, content regulation, and the protection of established media rights.

    Navigating these challenges requires a combination of legal expertise, strategic negotiation skills, and a clear understanding of how technological disruption transforms the media landscape. My work in this domain has sharpened my ability to reconcile competing interests, draft adaptable agreements, and anticipate regulatory trends, ensuring that broadcasters’ rights remain protected even as the definition of “broadcasting” continues to evolve.

    As a legal consultant advising start-ups and international organizations, how do you approach contracts and IP licensing across jurisdictions such as Asia-Pacific, Europe, and the US? What recurring challenges do start-ups face when entering these markets, and how can they prepare for them early on?

    As an IP expert and co-founder of a clean-tech startup, I have seen first-hand how critical a robust IP strategy is to a start-up’s success. Advising start-ups and international organizations across Asia-Pacific, Europe, and the US, I approach contracts and IP licensing with a global mindset. Every jurisdiction brings its own legal frameworks, enforcement mechanisms, and cultural nuances, and agreements must be carefully crafted to balance protection, commercialization, and investor confidence.

    Start-ups often face recurring challenges when entering new markets. IP regimes are fragmented, copyright, patent, and trademark protections differ, and licensing agreements can become complex when crossing borders. The biggest hurdles arise when trying to align a start-up’s ambitions with local regulatory realities while ensuring that innovations remain secure.

    Preparation is essential. I advise start-ups to embed IP strategy into their business plan from the outset i.e. conducting thorough market and IP due diligence, clearly defining the scope, territory, exclusivity, and enforcement rights in contracts, and engaging experienced legal counsel early. This approach not only reduces potential disputes but also builds trust with investors and partners, enabling the start-up to scale efficiently while safeguarding its core innovations.

    For me, the interplay between law, technology, and business is endlessly fascinating. Helping start-ups navigate these complexities while protecting their innovations has been one of the most rewarding aspects of my career, and it underscores why IP strategy is never an afterthought. It is the backbone of sustainable growth in a global marketplace.

    As Co-Founder of Mabill Technologies, how are you leveraging AI and IoT to build sustainable HVAC solutions, and what role does intellectual property strategy play in protecting and scaling this innovation?

    As Co-Founder of Mabill Technologies, we are focused on leveraging AI to build predictive maintenance solutions for HVAC systems. We have plans to develop a  proprietary AI algorithm in collaboration with a university, with Mabill retaining full intellectual property rights while giving proper attribution to our academic partner. From Day One, I have approached this venture with a strong IP strategy, ensuring that our innovations are protected and positioned for scalable growth. Our IoT roadmap, which will enable real-time monitoring and optimization of HVAC performance, is planned for rollout in the second phase of development. By combining AI, IoT, and a robust IP strategy, Mabill aims to deliver sustainable, efficient, and market-leading HVAC solutions.

    Having advised both start-ups and WIPO on IP law and sustainable innovation, how has your research and writing influenced your approach to balancing commercialization, investor confidence, and long-term climate impact?

    Having advised both start on IP law and working with WIPO for a short consulting project, my research and writing have shaped a practical and principled approach to balancing commercialization, investor confidence, and long-term climate impact. I have come to recognize that investor confidence is ultimately built on trust. Trust that the technology is robust, the team is capable, and the IP is well-protected. My work in IP strategy ensures that innovations are defensible and scalable, which in turn is likely to assure investors. At the same time, my focus on sustainable innovation means that we do not sacrifice long-term climate impact for short-term gains. This dual lens of trust and sustainability guides how I structure ventures, communicate with stakeholders, and make strategic decisions that align profitability with purpose.

    What advice would you give to students aspiring to a career in intellectual property law? What practical steps and resources should they focus on during law school to prepare themselves for this field?

    It’s great to aspire. However, I would advise students not to get overly fixated on choosing a specialization too early. Intellectual property law is a fascinating field, but it is very niche. What matters more in law school is building strong foundational skills that will serve students across any area of law.

    One of the most critical skills is learning how to read i.e. not just reading casually, but developing the ability to process complex legal texts quickly and efficiently. I truly learned this during my PhD. It has been transformative for my career. Many students underestimate the importance of speed reading and speed writing. Nonetheless, in today’s world, these skills are what will set students apart. AI can retrieve statutes and perform basic drafting, but the ability to read deeply, synthesize quickly, and write clearly remains irreplaceable.

    In practical terms, law students should focus on cultivating analytical thinking, precision in writing, and the ability to quickly absorb large volumes of information. Internships, research projects, and exposure to different areas of law will also help develop versatility, which is especially important in niche fields like IP. Some of the best IP lawyers I know are creators, inventors, or entrepreneurs themselves. This combination of legal skill and practical, hands-on understanding of innovation gives them an edge. A strong foundation, combined with curiosity and disciplined study habits, will equip students to succeed whether they ultimately specialize in IP or elsewhere.

    How do you see the future of intellectual property and media law evolving with emerging technologies, and what is your vision for the evolution of your own practice in the coming years?

    The future of intellectual property and media law is poised for a sea change, driven largely by emerging technologies such as AI. Traditionally, IP laws have been human-centric, focusing on human creators and inventors. AI disrupts this framework, raising fundamental questions: Who qualifies as an author? Can a machine or AI system hold authorship? Jurisdictions across the world are actively debating how to address these challenges, and IP laws will likely need to evolve to accommodate non-human-generated works and AI-assisted inventions.

    In media law, licensing for OTT platforms remains one of the biggest challenges, particularly given their cross-border, non-territorial nature and the rapid pace of digital disruption. These shifts require not only technical legal expertise but also a strategic understanding of business models, technology, and regulatory frameworks. For me personally, determining the exclusivity of sports rights in specific territories for OTT platforms is a particularly complex challenge.

    I am registered to take the California Bar Exam, which reflects my legal training and commitment to professional rigor. However, my primary role today is as a founder and legal strategist rather than a conventional practitioner. My goal is to build Mabill into a leading venture while simultaneously establishing my thought leadership brand. I plan to revisit the decision to sit for the exam depending on Mabill’s growth trajectory, ensuring that my focus remains on driving innovation, scaling the business, and shaping the intersection of law, technology, and sustainable solutions.

    I see my role evolving from a technical-legal expert to a legal strategist and systems thinker. I aim to blend my legal background with high-level strategic input for start-ups in regulated sectors such as clean-tech. As a thought leader and clean-tech founder, I am no longer a conventional lawyer. Nonetheless, law continues to inform my work, enabling me to provide insights that protect innovation, anticipate regulatory trends, and support sustainable growth in a technology-driven world.

    You have authored books on the EU AI Act and IP monetization in the AI era, published peer-reviewed articles on piracy, TRIPS, and broadcaster rights, and contributed policy insights at global forums such as WIPO. How do you see this scholarship and thought leadership complementing your role as both a legal strategist and a tech founder and what broader impact do you wish to create in shaping the future of IP and technology law?

    My work as a scholar and thought leader directly complements my role as both a legal strategist and tech founder. Authoring books on the EU AI Act and IP monetization in the AI era, publishing peer-reviewed articles on piracy, TRIPS, and broadcaster rights, and contributing policy insights at global forums such as WIPO has given me a nuanced understanding of the intersection of law, technology, and innovation. These insights allow me to advise start-ups and investors not only on compliance but on strategic IP and legal frameworks that drive value creation and reduce regulatory risk.

    Being a tech founder, myself gives me a first-hand perspective on the challenges innovators face i.e. how to scale responsibly, protect core technologies, and navigate complex cross-border regulations. This combination of scholarly rigor and operational experience enables me to provide high-level strategic guidance that is legally sound, commercially viable, and investor-ready.

    My broader vision is to shape a legal and regulatory ecosystem where emerging technologies like AI are harnessed responsibly, IP rights incentivize creativity, and sustainable innovations (especially in sectors like clean-tech) can scale globally. By bridging the worlds of law, entrepreneurship, and technology, I aim to help founders, investors, and organizations anticipate market shifts, protect their assets, and unlock long-term growth opportunities.

    Get in touch with Dr. Seematani Sharma –

  • “The ability to understand new industries, learn continuously, and adapt legal thinking to new realities will make a significant difference.” – Riddima Sharma, Partner at ADP Law Offices.

    “The ability to understand new industries, learn continuously, and adapt legal thinking to new realities will make a significant difference.” – Riddima Sharma, Partner at ADP Law Offices.

    This interview has been published by Anshi Mudgal and The SuperLawyer Team

    Today, with almost a decade of experience behind you, looking back, what first drew you to law, and how did your undergraduate years shape your interest in intellectual property and allied fields?

    My journey into law was less of a direct calling and more a process of discovery. Back then, I was more defined by the career paths I was closing the door on, and law felt like a world of opportunity. I treated my classes as an exploration, searching for that one area that would genuinely resonate with me. That moment finally came late in law school when I was introduced to Intellectual Property. As a still-developing field, it felt exciting, but what really captivated me was the unique space where creativity and legal protection meet.

    That curiosity turned into a passion during my first internship with Mr. Ameet Datta, (formerly a Partner at Saikrishna & Associates) now the Managing Counsel at ADP Law Offices. As I watched technology evolve and brands become more valuable, I realized just how vital IP is as a shield for innovation, ideas, and expression. It was that realization that truly set my career path.

    You went on to pursue an LL.M. at the Munich Intellectual Property Law Centre, one of the most respected programs in the world. What motivated you to choose this course, and how did studying in such an international academic environment broaden your understanding of IP law? Could you also share how aspiring candidates can enrol in such a prestigious program?

    You know, it’s funny, I was getting really into IP law, but I kept feeling like I was seeing everything through a keyhole. All the thinking, all the cases, were from my own country’s perspective, and I just had this nagging feeling that I was missing the bigger picture.

    MIPL stood out because it is uniquely focused on IP and brings together expertise from leading institutions such as Max Planck and the University of Augsburg. The program offered not only academic rigor but also the opportunity to learn alongside peers from across the world, each bringing their own perspective and experience. This international exposure was invaluable, as it gave me a broader view of how IP is understood and applied across jurisdictions.

    For aspiring candidates, I would say the most important step is to build a strong foundation in IP during undergraduate years and to engage actively with research and writing in the field. The selection process is competitive, but genuine interest, clarity of purpose, and prior work or academic contributions in IP can make a strong application.

    Alongside your studies, you published articles on significant IP issues such as copyright royalties, broadcasting rights, and the recognition of “well-known” marks. What inspired you to explore these themes, and how do you see academic writing contributing both to your professional practice and to the wider discourse on IP law?

    During my course (thanks to MIPLC), I realised that writing is one of the best ways to discipline one’s thoughts and meaningfully contribute to discussions in this field. As students, we are often trained to see issues from a purely academic perspective, where outcomes are framed as either right or wrong. What MIPLC taught me instead was that in law, nothing is absolutely right or wrong . Rather, it is the reasoning and interpretation that lends weight to a position. That shift in perspective stayed with me. At the time, I chose to write on subjects like copyright royalties, broadcasting rights, and well-known marks, not only because I was working on them closely, but also because they had direct implications for creators and businesses. Over the years, I have come to value writing even more as it contributes to the collective understanding of the profession and, at times, can influence how laws are read and applied. For me personally, it became a bridge between academic study and real-world practice.

    You began your professional career with Saikrishna & Associates, where you grew into the role of Senior Associate. Could you share some defining experiences from this phase whether in trademark prosecution, IP litigation, or consumer protection that played a key role in shaping your growth as a lawyer?

    My early years at Saikrishna & Associates were deeply rooted in IP litigation, where I had the chance to work on matters that were both complex and high-stakes. Most of my focus was on IP disputes, and I was fortunate to work alongside some of the sharpest minds in the field. Those years gave me invaluable exposure from the intensity of courtroom practice and the rush of filings, to client interactions and my own growth as a lawyer. 

    Another significant phase of my career was in consumer protection, where I was entrusted with leading a team for a leading mobile manufacturer. The role required me to think beyond just the legal arguments, it was about strategy, execution, and making sure the client’s interests were protected at every stage. What stayed with me from that experience was not just tackling the legal issues, but also learning how to manage a team, set direction, and maintain consistency across multiple jurisdictions. That combination of leading people while steering complex matters was a real turning point in my professional journey and continues to shape the way I approach cases even today.

    Over the years, you have gained exposure to diverse domains such as trade regulatory compliance, consumer law, employment disputes, and arbitration. How has this multidisciplinary experience been beneficial to handle complex, multi-jurisdictional matters for global clients? What sector-specific challenges have you faced while dealing with arbitrations for international clients?

    My experience across these different domains has taught me that client issues rarely fit into neat legal boxes. What I have found, especially with complex, multi-jurisdictional matters, is that an issue that begins as a regulatory query can quickly intersect with consumer law or have employment implications. Having that broad background helped me to connect those dots early on. Instead of looking at a problem from a single perspective, I can anticipate how it might evolve and build a more resilient strategy for the client, which is essential when you’re navigating different legal cultures.

    In arbitration, I have seen how sector-specific challenges can shape the course of proceedings. For example, in matters involving international clients, aligning the expectations of different legal systems with the procedural framework of arbitration requires careful navigation. There are also cultural and commercial nuances that need to be factored in, since what is persuasive in one jurisdiction may not resonate the same way in another. Learning to manage these differences while keeping the client’s broader objectives in mind has been an important part of my journey.

    In your current role, what inspired your transition, and how are you approaching the leadership responsibilities of managing large-scale IP litigation campaigns and advising clients across multiple industries? What essential qualities do you look for when building your team?

    The transition into my current role has been quite recent, so in many ways it is still a process of learning, adapting, and growing into the responsibilities that come with it. What inspired the move was the opportunity to work more closely with clients on a larger scale, not just on individual disputes but in shaping their overall IP strategy and helping them navigate complex litigation campaigns.

    When it comes to leadership, especially on these large campaigns, my philosophy is pretty simple: give people a clear map and a good compass, then trust them to navigate their part of the journey. My main job is to make sure everyone understands the ‘why’ behind what we’re doing, the client’s ultimate goal. Once that vision is shared, I find the best results come from giving talented people the autonomy and support they need to truly own their work. It’s about guiding the strategy without micromanaging the execution.

    As for building a team, a strong resume is just the start. I look for a certain mindset. I want people who are naturally curious, the ones who are always asking “what if?” because that’s how you stay ahead in a field like IP. I also look for a deep sense of accountability, where people treat a client’s problem as if it were their own. But above all, I look for a genuine collaborative spirit. A high-stakes litigation campaign is a team sport, and you need people who instinctively pick each other up and push each other to be better, especially when the pressure is on. That’s the kind of team that truly succeeds.

    Looking back on your journey from law school to partnership, what key values have remained constant? What advice would you give to young lawyers aspiring to build a career in intellectual property especially when it comes to balancing deep subject expertise with the ability to adapt to rapidly changing technological and regulatory landscapes?

    Looking back, the values that have remained constant for me are sincerity, consistency, and respect for the profession. No matter the stage of my career, I have found that showing up prepared, being thorough, and treating people with fairness has gone a long way in building trust with clients, colleagues, and even opponents in litigation. These values have shaped not only the way I work but also the way I lead. For young lawyers interested in IP, my advice would be to build a strong foundation in the subject while also remaining open to change. IP is deeply linked with creativity and technology, both of which are evolving faster than ever. The ability to understand new industries, learn continuously, and adapt legal thinking to new realities will make a significant difference. At the same time, it is important to stay grounded in the basics, because strong fundamentals are what allow you to adapt with confidence. If you combine deep subject knowledge with curiosity and flexibility, you can find a very rewarding path in IP law.

    Get in touch with Riddima Sharma –

  • Fueling the Future of Innovation Through IP Awareness and Advocacy – Nilanshu Shekhar, Founding Partner at KAnalysis

    Fueling the Future of Innovation Through IP Awareness and Advocacy – Nilanshu Shekhar, Founding Partner at KAnalysis

    This interview has been published by Anshi Mudgal and The SuperLawyer Team

    Let me begin by asking you about your decision to do law after having an engineering degree or academic foundation in biotechnology and industrial microbiology. What was your inspiration in bringing intellectual property into your life, and how have you taken this approach to excel in the IP domain and make it a passion?

    As it happens with everybody, the shift to intellectual property from an engineering background, or in my case, the shift from biotechnology and industrial microbiology to IP, was not planned. It happened organically, and I began my career as a patent engineer in my first organization where I was introduced to the world of IP.

    That exposure was an eye-opener for me because I realized IP was the perfect intersection of science, law, strategy, and, more importantly, business. It allowed me to stay close to innovation while also influencing how innovations are protected and commercialized. So that is something that brought me towards IP, and the interest has kept me going to date. Over time, this technical-to-legal transition has shaped my entire approach to how I view IP.

    I don’t look at innovations in isolation. I view them as a larger part of the innovation journey because it’s all incremental and doesn’t happen as a eureka moment. That mindset continues to influence how I advise my clients even today. Whether it’s a startup or a multinational trying to scale its IP, I try to see the bigger picture of what the innovation would mean to them, how it aligns with their business goals, how to strategically protect it because IP, in isolation from business, is of no use.

    That’s how my journey towards IP keeps me motivated and going strong.

    Thank you so much for bringing in this aspect of the intersection of two fields, which are absolutely niche. Way back in 2007 itself, you started KAnalysis, and right now, you have made it a thriving IP law firm. What were some of the key challenges during those early years when you started your journey with a modest three-member team and navigated it through building a firm of this size and reputation, with a mission of making an IP hub in India? How have you done it?

    Well, it has happened gradually, I would say. When we started in 2007, we were working out of a single basement with very limited resources and zero clients. So, the initial challenge was how to show your credibility. Why would anybody trust a young firm or someone who has just started?

    We focused on quality, our responsiveness, and trust, because trust is something that takes you far. Even during our initial phase, we were doing the IP work. Wherever we were trained, we were not good at starting or setting up a business, managing cash flows, or getting clients, or getting an introduction to a client. We could execute a project, we could write a patent, we could search for prior art, or we could do a lot of things, but how to convince somebody to trust you?

    So those were tough initial days, as it happens with everybody. But the real challenge started as we grew. When you try to scale, the biggest challenge is that you should not dilute your core values. Consistency and patience are key. Over time, we have invested in people, set up robust processes, and, being from an engineering background, we could incorporate and adapt technology at various levels.

    People, process, and technology, I would say, are the three pillars we have not compromised on till now. The culture is that we will not compromise on these, however big we grow, because growth at the cost of culture and quality will not last long. Over the years, it has been almost 18 years. We have built slowly and steadily, investing in people, processes, and technology.

    That’s what I claim to be my biggest challenge now. As the team grows now, we are over a hundred people. The majority of my team is in India, but a few members are spread across the globe. The second-largest team is in the US, and we have small offices spread across the globe to take care of various jurisdictions.

    Every step has a new challenge, and as we grow, the challenges keep changing, but you have to adapt and survive.

    You have been resilient, and you have prospered through that. Keeping all that and working towards IP rights for more than 18 years now, what was the role of your engineering background in shaping the strategies that you particularly saw were different from regular lawyers? Obviously, there was a different understanding that came from having an engineering background plus a legal understanding. How have you seen that particular combination help you and your team grow and strategize at the same time?

    Yes, I have a different take on this. Whatever course or degree or exercise you take, it shapes your mind to think in a particular way. That’s what engineering does.

    Engineering doesn’t teach you anything specific. It trains your mind in a particular direction, to think a certain way, to solve issues or problems with a different bent of mind. Engineering teaches you to deconstruct a problem, break down the system into fundamental parts, look at each part individually, and then see their function and assimilate them.

    Law, on the other hand, teaches you to analyze. Law teaches you to connect those individual parts in a logical and legal framework. So, having training in both aspects helps you see the final picture without missing the finer details. That’s what the combination of engineering and law helps you achieve.

    Initially, I was more involved in patent prosecution. Over time, I was exposed to IP litigation, which has added a third dimension to my thinking. When you are prosecuting patents, your basic idea is to get a patent. When you go into litigation, you realize the basic idea is how to get a patent that is enforceable.

    It teaches you what holds in court and what falls apart. This practical insight sharpens my instincts in the entire scheme of things. Now I try to look for the best claim scope or how to draft better claims. As a litigator, I have realized that my ability to draft and interpret claims has also improved.

    Claims should be broad enough, assertable, and defendable even under attack. All those things shape your thinking. Every day is a learning process. Every case teaches you something. So whether I’m guiding someone, I’m not just focused on getting the examination and obtaining a patent, but also on how much I can contribute to obtaining an enforceable patent. My goal is to create IP that is not just strong on paper.

    It should withstand scrutiny. It should attract investors. It should survive litigation, both offensive and defensive, and it should support the business in market entry. Starting and setting up my business also helps me understand the key challenges any company faces with regard to IP protection.

    You don’t go all out and spend all your money on IP. Business is also important. It’s a combination and a learning that has helped me consult clients. I don’t work with clients as just a service provider or as a lawyer. I work hand in glove, even suggesting who they should go to for a merger or whom they should not partner with. I regularly undertake those kinds of activities.

    That’s why I like working with early-stage startups or small tech companies, because there you can be very closely invested. Over time, I’ve seen most of my clients trust me because we make them understand that IP isn’t just about legal protection. It’s a business asset.

    So technical understanding, legal foresight, and business acumen that’s why we have been successful as KAnalysis, I would say. I’ve seen my clients from their first provisional patent to securing multimillion-dollar funding. Those have been brilliant experiences.

    We would also love to understand that particular monetization process and the multimillion-dollar deals that you have done for IP monetization especially.

    But before that, we would love to ask you about your pro bono work also, where you have invested a lot of your time in initiatives like the IP Help Desk for startups and the IP workshops that you keep on doing. What actually fuels your dedication to promoting IP awareness and educating academicians and entrepreneurial communities related to this? Because you do it pro bono and you are also involved in a lot of deals which are for monetization. So how do you find the balance between these two, and how do you find time to do that?

    That’s interesting! I’ll tell you a very humorous anecdote. When I joined IP, it was very difficult to convince my dad what I was doing. And he is a professor. So that is the level of IP awareness in India. It took me a long while because India has no dearth of innovation, but IP awareness and awareness around IP rights remain uneven. Startups, academic institutions, and big companies have their setup because they have realized it the hard way.

    They have been sued or they want to protect, so they have mechanisms. But startups and academia lack IP awareness. Over the years, I have been working and managing one of the largest patent portfolios in India. We are managing portfolios in over 80 countries, spanning over 30,000 patents.

    So, handling that kind of a portfolio, I realized that most of my clients are from outside India. During COVID, you get time to ponder a lot about what we are doing and what we are giving back to society. During those days, I realized, let’s start an IP help desk to help startups, because startups are in the most gullible phase. I have seen investors who are real sharks take over their hard-earned innovation and everything. So I launched the IP help desk just to help them understand their questions, their issues, and guide them or handhold them without charging them. Because initially, they’re short on money and they think everybody is trying to sell something.

    I have done over 150 pro bono workshops across the country in the last two and a half years. These are not just lectures; they’re conversations where I help to demystify IP to the founders, to the people at incubation centers, those who have just started, and I give them practical, usable advice.

    How to stagger the cost. How you can protect yourself with minimum cost. So that when you attract investors, you may pay me but how can we get to that stage where you are attractive to the investor and protected. Because IP should not be an afterthought. It should be part of the innovation process from day one.

    Founders and researchers need to understand their rights and the value of protection. That’s what I do. I try to make them understand where the value lies. It’s not a cost center, it’s an asset. Slowly and gradually, I’m assisting over 1,000 startups at the moment, who are transforming in their trust in me, their confidence, and their outlook. For me, this is a way of giving back to the ecosystem, because ultimately this ecosystem has shaped me, and I ensure that the next generation has all the tools to compete globally. Because Indians should be competing globally. Big companies or multinationals will not build India. It will be the SME sector that writes the next India growth story.

    So that’s what my mission is to enable startups to lead the India story. Whatever little I can contribute, I try to contribute.

    That’s not little, that’s huge. One person can bring in so much change and can bring in so many people together to work towards one goal of making India again an IP hub as you have envisioned for everyone.

    Yeah, that’s why I keep my Fridays open for four hours. Anybody can book a slot and they can ask questions, without any charges. So that’s something that attracts most people.

    Wow! We would love to promote that aspect. And we’ll definitely talk about this the Fridays that you keep open for people to come to you and have that free consultation. That’s something which is not easily available, at least from such senior attorneys who are already managing such big portfolios.

    This is something that is very inspiring for young professionals also. So, sir, how would you like to talk about the intersection of science, innovation, and law, and what kind of core skills these young professionals can seek when they’re trying or thinking of building a career? And what do you propose to build that particular mindset, and what kind of advice would you like to give to them so that they can thrive in this particular field of intellectual property, keeping in mind that they also have to give back to society, as you already are doing?

    For anybody to give back to society, they should first focus on building their career and themselves. And they should enjoy IP, because this is a field where, if you don’t enjoy it, you cannot work a single day. That joy, that kick you don’t have to drag yourself to the office any day. You just look forward to it. And for that, the basics for students or young professionals is that you should develop interdisciplinary fluency.

    You should have a passion for science, an understanding of law, and an ability to look at business so that you are able to connect the dots. That’s something I always suggest. It’s not about mastering one thing. You have to be a jack of all trades. You have to be good at multiple things, because if you go in one direction if you are very good at law, IP is not for you. That’s the core legal side. If you’re good at engineering, IP is not for you either.

    You should have a flair for multiple things. That’s what IP requires. You should also cultivate a habit of deep listening, because the majority of my clients describe symptoms, not problems. My job is to diagnose both.

    They would just give me a situation where they’re stuck. That’s just a symptom. The real problem lies somewhere else. I need to identify what the root problem is and then provide a solution. Somebody has sued them filing a countersuit is not always the solution. There is also room for arbitration.

    If my case is not very strong, I would look for other avenues where I could bring the other party to the negotiating table. So that’s all part of business strategy. Secondly, I would advise the young generation to stay curious, because IP is evolving rapidly, especially with areas like AI, genomics, cleantech, and the majority of the new avenues that are coming.

    If you are not curious, if you are not rigorously reading, it’ll be very difficult to stay updated. This field needs you to be relevant. And finally, last but not the least be ethical. Cutting corners is not going to help you survive long in this field. This field is built on trust. So if you try to cut corners, you might get one or two clients, or you might get one or two cases, which would be shortcuts.

    But integrity will help you build a career. That’s a must. This field rewards only those who are sharp and sensitive. It’s not something you should be ruthless about. Those who can think like a scientist, act like a lawyer, and listen like a consultant. I always say to anybody who is hired that you should have good listening skills, but you should act like a lawyer and think like a scientist.

    That’s what an IP lawyer should be. It’s not a one-dimensional career, I would say. I have been actively mentoring our juniors to understand what I call IP fluency. It’s the ability to connect innovation, law, and commercial relevance. Because there is a brilliant invention that somebody has done, most of the inventors are very passionate about what they have created.

    But is it packaged enough to be marketable as a product? An IP lawyer would stop before that. I go that extra step. How would the market perceive this? What would be the best sales strategy? If you could associate your product with some bigger brand, how would this complement?

    So, those kinds of strategies I come up with because I try to help the business grow rather than just limiting myself to the IP side. So if you are someone who is curious, ethical, and eager to make an impact, IP is the career for you. It’s a very fulfilling career path. But choosing wisely is what I suggest.

    We also have one very good initiative in our organization where we have weekly training sessions for everybody. Whatever is there, they are given specific topics to present to the entire organization. Every fortnight, we have sessions so they get to dive deeper into that particular topic. That is something I have been doing regularly in this organization, because for me, it’s all about the culture that we build. We are here to nurture, and that’s what we have been doing.

    So I’ll start with “curiosity is the key, thinking like a scientist, acting like a lawyer.” Sir, keeping all that in mind, how have you developed this culture inside your organization and made sure that everyone is aligned with the whole process? Because it’s a huge organization.

    It’s in several jurisdictions as well. So the kind of thought process that’s involved also requires an understanding of having very good mental health as well as physical health. How have you worked on that and made sure that all your team members are not only aligned but also following the certain protocols that you may have set? Because it has become a very big and growing issue of mental health problems and compromised physical health and people have started talking about it. So how do you work around that and make sure that you also stay healthy and that your team across the globe is also equally healthy?

    It’s definitely a journey. I would say I’ve been trying hard to maintain a balance, but yes, it’s still a learning curve. I used to equate longer hours with better outcomes.

    That was earlier. Over time, I have realized or with experience, I could do things much quicker and I have realized that clear thinking, a strategic approach, and, I would say, strong leadership all combine to form a structure that helps you remain fit. By fit, I mean mental health more, because lawyers get involved in a case so much that they’re not able to shut down when they’re not working.

    Even in the subconscious mind, a case keeps on going. When you are so involved, a setback in court would ruin your evening, which shouldn’t be.

    So a lot of times it happens, but now I take time and ensure that I switch off. I listen to music, go for walks, or the best I like is speaking to young professionals that helps me unwind.

    And I have a supporting family. I have a very close group of friends. I have kids who help me relax, and that’s how I keep my mental balance. I would say they help me recharge, especially when things get intense and it happens almost every week. So that’s how it is.

    Delegation of work and another important point that I forgot worth mentioning, is building a strong second line. Because as the firm grows, you need to have a second line that takes care of the majority of my issues so that I come into the picture at a very later stage.

    That helps me go out and work daily because prioritizing mental health is not just about myself, but it’s all across the firm. Because if you are not sustainable, it’ll not last long. You’ll burn out.

    So we need to keep that flame alive but that flame should not burn you is what I always tell people. You stay motivated, but at least learn to enjoy, and that enjoyment should come.

    I’m very fortunate to have a set of friends who keep me grounded. They don’t let me fly too long. So that’s how I relax and unwind. And I’m still learning. Scaling means having trust in your second line, having trust in your delegation, having trust in your processes and culture. I’m very thankful that I have built a very good team. It’s a slow and steady process.

    Every hiring goes through a lot of vetting.

    I’m personally involved in most of the hirings that happen in the company because the culture should be intact. The mindset you can teach a person but you can’t change the attitude. So that is one thing I always, always look for in people. Somebody who has not played any sport would not be a good team player, is what I feel.

    So these are small, small things that I keep in mind when I look for people while hiring. I like to speak to them for an hour or so to understand and pick up some things from their mind. That person might be a brilliant asset, but if it’s not a fit for the culture, then he’s not the person for me.

    Amazing views, sir. Thank you so much for talking about building a very strong second line as well as delegating your work obviously with diligence and with the understanding that it’ll work after you have delegated.

    Sir, while you were talking about IP rights and IP management and other aspects of intellectual property, you also talked about negotiations and management. We would like to ask you your thoughts about the arbitrations that keep happening in intellectual property. How do you see the future of IP arbitration in India and globally as well? Because you have a global presence.

    I have been involved in several IP transactions as well, and over time I realized that your biggest competitors could be your potential collaborators in the future. This is a big jigsaw puzzle. Every piece needs to fit in somewhere, and that is something where there is always room for negotiation, because nobody is outrightly against anybody.

    It’s that everybody is protecting their own business interests. So in the broader sense, what we do is we try, as I mentioned earlier, to deconstruct the dispute. What is the major negotiating point? What is a strict no-go?

    Is there any chance where a financial negotiation could also take place?

    Because initially, I was also involved in a lot of IP valuation work as well. So, if there is a dollar value attributed to this particular piece of technology, could there be a royalty scope wherein we could have a negotiation around that?

    Arbitration is not always about having a mandatory step, because these days, courts have been constantly pushing for arbitration, and people should first try out arbitration before starting the trial.

    But arbitration as a first step needs to be taken care of. The real challenge I feel in India is that there are not enough trained arbitrators. Arbitration is a very, very specialized niche that is going to be very lucrative. There is very little expertise in that particular domain.

    Because an arbitrator who specializes in aerospace would not be a good fit for e-commerce.

    So for somebody who is a domain-specific arbitrator it has been a wonderful experience working with some very good arbitrators trained in Singapore or Dubai.

    Because those two centers I really like the framework they have: the training of arbitrators, the certification courses they offer.

    It’s amazing. I have had the fortune of working with quite a few of them, and I wish India had that kind of setup, where we have training schools for arbitrators where there is a specific coursework, six months or eight months, wherein arbitrators are trained to arbitrate. Because most of the time, we have our own biases, and arbitrators shouldn’t be biased.

    So those are small, small things that arbitrators need to inculcate. With training and proper guidance from established institutes across the globe, India can be a major hub because that would lead to a reduction in a lot of the backlog we have in courts, if there is a good arbitration mechanism.

    In IP, I would say it’s very laughable that most of the businesses 500, 600 crore businesses were started by a family. When they split, they don’t have a proper agreement about IPR or brands, and that fight goes on.

    Those family businesses I’ve been involved in a lot of feuds in family businesses where the brand, who owns the brand later, is a real nightmare, because many people don’t understand the value of the brand unless they see that they can’t sell using that brand. Then the valuation starts.

    So it’s still in a very, very nascent stage in India.

    But I am very hopeful that the next crop would be more accustomed to and more inclined towards alternate dispute resolution mechanisms.

    Sir, with the kind of experience and exposure you’re offering through your workshops, I truly hope many others follow your lead so that India can become the IP hub you’ve envisioned. As we come to the end of this conversation, I’d love to understand how you keep yourself updated with everything happening in the IP world. How much do you read, how often do you interact with the international community, and what differences have you observed in the understanding of IP rights across jurisdictions? Since you’ve worked in over 80 jurisdictions, you must have encountered varied approaches to the same IP concepts. It would be great if you could share those insights for the benefit of young professionals.

    Definitely. Because IP is a global thing. It’s not restrained. You need protection in multiple countries, but each country has a different law that we should understand. Each country has a different patentability criterion.

    Some things are patentable here, some things are not patentable here. Method patents are patentable in some countries, some countries only allow system claims. So this kind of thing, where you are seeking global protection if you don’t have a bird’s eye view of different jurisdictions that are patentable in Japan might not be patentable here in India. Or let’s say there is a business method patent, which is allowed in the US but not allowed in India. Software patents we face a lot of issues regarding Section 3D or repurposing of drugs. So all those things you need to work with attorneys across multiple jurisdictions to understand.

    If you are starting with a PCT application, my team has been trained with US attorneys, European attorneys, Canadian attorneys, even Japanese and Chinese attorneys. So when we write a PCT, you have room to amend in that specific jurisdiction when you enter that.

    When you are trying to prosecute applications across the globe if you are working here most people would go and help you to submit with a foreign attorney without giving you the legal perspective. Let’s say if you file in the US with 20 claims.

    Same application if you go to Europe why go with 20 claims if you have to pay an additional claim fee for five extra claims? Because above 15, Europe charges. In China, it charges above 10. Some people I have encountered in the past it’s against my profession but I would say that just to justify the billing of $20,000, they write a 200-page patent.

    That invention was brilliant and beautiful, and it should have been protected across the globe. But the translation cost was so high that the client could not afford to file in non-English jurisdictions. Only nine or ten countries allow you to file in English. The rest all require local language. You get the translation done.

    Why write a textbook when you are writing a patent? Be concise, be compliant, and think about the business of the client rather than your billing is what I always suggest. So having a global perspective with regard to global filings has been the hallmark of our success because our patents get prosecuted in multiple jurisdictions, and we are the ones who are responsible for all the jurisdictions.

    We would not say that we have drafted as per Indian law and the rest you take care of with your local attorneys. Then you keep on having office action after office action after office action, and you end up spending a lot without getting the patent because it was written in such a manner that there is very little room to go ahead.

    I’ll tell you, these days I’m facing a lot of issues with Indian companies, I would say. They cut corners while drafting a patent. They come to us for making a response for a US office action. After our response, the claims are allowed, but the final objection comes that there is no support for those claims in the specification.

    You can amend the claims, but you can’t amend the specification. A brilliant innovation goes down the drain because you have already disclosed most of the things. There are remedies that we suggest, but you end up having your cost at least 1.5 to 1.8 times. You try to save a few dollars and you end up spending a fortune. So that’s something that needs to be told to the people and to the business community that it’s always a penny-wise and pound-foolish situation.

    That is the kind of situation that most Indian businesses are facing these days.

    And as you mentioned at the start, they don’t want to pay. They will pay. They’ll pay when they are in a soup. Why get in a soup? Have preventive strategies first. That’s my advice.

    Why get into a suing battle later when paying upfront can keep you protected for life? I’d really like to understand your thoughts and motivation. How do you envision the IP hub idea becoming a reality in India over the next decade, especially considering the high-profile cases you’ve handled and the challenges you’ve seen businesses face? Since you’re mentoring so many attorneys, startups, and businesses, what would your advice or strategy be to help make this vision real, especially with the government also actively working towards IP awareness? How can both young professionals and seasoned attorneys contribute to this goal?

    I would say that we need to shift our mindset from domestic-first to a global situation. It should be global by design. Most of the people file PCT applications, and I have seen people who say that they have got a worldwide patent.

    So that’s the level of awareness they have. And they don’t enter the national phase, and everything goes down the drain.

    So if you start with a global perspective, then only you’ll be able to compete globally. That’s why KAnalysis started. We came up with the idea everybody laughed at us that how can you manage through a single window so many jurisdictions?

    Step by step, step by step, the team got trained. We got trained in understanding different countries, different jurisdictions, what kind of objections each country has. We have built strategies where you could save at least 40% of your cost if you plan your prosecution and global IP filing strategically. Minimum 40% saving that we have shown repeatedly again and again.

    That’s a huge amount of money considering you are looking at 8 to 10 jurisdictions to file. Of course, India has made commendable strides. It’s not that India has not done anything. At that time, there was no digital filing when I started. Now it’s all digital.

    Expedited examination is a very welcome step that we have. They have increased outreach programs, which is very good. They have stakeholders’ meetings that is a very welcome step.

    The major problem that I see is inconsistency in the examination of patents. Delay has been something that I have always been seeing, but now at least with expedited examinations and all, I’ve been able to get patents within a year, many times.

    So those are some things that have certainly helped. Just like USPTO, the Indian Patent Office needs to adapt to AI for basic things. You can’t replace humans, but at least the formalities checks and all those things could be automated. USPTO has automated all those things.

    That would help us get a better outcome, faster outcome, and reduce the delay in enforcement.

    I empathize with the judiciary because they have a huge backlog, but the Indian system legal reform is the need of the hour. If you want to be business-friendly, you need to have fast-track courts. IP divisions here in two high courts is a very welcome step. It’s really, really helpful. But we need to have more dedicated IP courts across the country.

    IP should be the prime focus of the country. Because if you want to become a so-called Vishwa Guru, then you need to focus on IP. If you don’t do that, you’ll not be a business-friendly jurisdiction. You’ll just be a center for cheap labor, and your manufacturing will move somewhere else because they will be cheaper than you.

    Unless you innovate, unless you try to remain attractive to innovation, unless you create an ecosystem for innovation you’ll just remain like that.

    We have seen examples. Malaysia was one such country which could not innovate. It rose very fast, and then stagnated and phased out. They were calling it the next bright spot.

    Innovation sustains. The US hardly makes anything. They innovate. So innovation needs to be nurtured.

    And at the very grassroots levels, school curriculum should have at least a course on IPR. I tell my kids a very fascinating story. They were making some paintings at home, so I told them to always sign your painting.

    Otherwise, somebody else would take the credit. That’s IPR.

    So that’s something we need to inculcate and create right from the initial days that anything you create, it’s your intellectual property.

    And think beyond. And our education system also needs an overhaul where we have relevant courses that are more aligned with industry requirements.

    That is something I look forward to with this government. Let’s see how much they do.

     Thank you, sir, for being here and for your incredible dedication to intellectual property. It’s rare to see someone live and breathe IP the way you do. We truly appreciate you taking the time to share your insights on IP rights, monetization, valuation, and so much more. Your passion is inspiring, and we hope it drives India closer to becoming a global IP hub.

    One thing I would like to add in the end.

    We should learn to celebrate innovators like we celebrate a lot of things.

    We should have a national program to celebrate innovators. That would be really an encouraging sign for anybody to innovate.

    Get in touch with Nilanshu Shekhar –

  • “With immersive experiences, gamification and AI-driven fan engagement, the legal landscape is evolving in real time, faster than we can keep up actually!” – Riya Rajkumar Sharma, Counsel at AM Sports Law & Management Co.

    “With immersive experiences, gamification and AI-driven fan engagement, the legal landscape is evolving in real time, faster than we can keep up actually!” – Riya Rajkumar Sharma, Counsel at AM Sports Law & Management Co.

    This interview has been published by Anshi Mudgal and The SuperLawyer Team

    With your academic journey spanning commerce, English literature, and law, how did you navigate your transition into the niche field of sports and media law? What initially drew you to this area of practice?

    While my academic background has been interesting, it has not really been intentional. I studied commerce because I initially tried my hand at CA, which I failed at gloriously. I then did my masters in English literature solely for the love of the language while being a full time fellow at the Teach For India Fellowship. Post which I decided to do law. While the journey may not have been intentional, the quest for knowledge always has been. Learning new things has always excited me. In any space at all, even when I have failed. So when I got the opportunity to work in the field of sports and media law, I only saw it as another opportunity to learn. The transition did not feel difficult because I was doing something new everyday so it was, and still is, exciting.

    You’ve been involved in high-stakes media rights cases, including securing broadcasting rights for major international football leagues. Could you walk us through one particularly interesting case you’ve handled and share what the experience meant to you?

    One memorable experience was supporting a client in securing sub-continental broadcasting rights for three of Europe’s biggest football leagues. It wasn’t just about the licensing, it involved negotiating with multiple stakeholders across jurisdictions, one of which had a structure so complex that it took me 3 whole days to understand what the proposed structure even was! What made it meaningful was knowing myself a little bit better. That I could add value to a transaction in a very unique way and aid a client in closing a deal. That was a good day!

    Your work covers a wide spectrum from game development agreements and SaaS contracts to plug-in software agreements. What are the key challenges you face in balancing intellectual property protection with the commercial facets in such fast-evolving digital spaces?

    The pace of innovation often outstrips regulation, and that’s where the challenge (and opportunity) lies. Balancing IP protection with commercial viability often means designing agreements that are forward-thinking but also flexible. Whether it’s ensuring IP ownership in a co-development model or negotiating licensing structures for evolving SaaS platforms, the ultimate agenda of drafting agreements and structuring deals is to future-proof them while keeping them commercially sensible. The key is clear listing of rights, scope and exit mechanisms, especially when the tech itself may evolve the life span of the transactions.

    When drafting white-labelling agreements and enabling tech integrations, especially in light of evolving data privacy regulations, how do you address concerns around data security and brand protection?

    For me, it begins with clarity of thought and then it’s just a matter of expressing that thought on paper. I believe every privacy/data centric agreement should clearly lay out who’s responsible for what, who gets access to what, and who’s accountable when things go wrong. We always include strong confidentiality, indemnity, and data protection clauses that align with relevant laws like the GDPR or India’s DPDP Act. But beyond the legal terms, we also build in practical guardrails like audit rights or protocols for keeping data separated. When it comes to brand protection, it’s important to have quality checks and clear representations, especially when the tech touches end-users or customers directly and includes collection of sensitive data. Ultimately, the goal is to safeguard both the technology and the brand behind it.

    Athlete endorsement agreements can be commercially complex and high-profile. What is your typical approach to structuring these agreements, and which clauses do you consider most critical, particularly regarding brand alignment, image rights, and breach scenarios?

    It’s all about striking the right balance. We need to make sure the athlete’s image and reputation are protected while ensuring that the agreement gives some wiggle room for the brand’s creative expression. Typically, I would try to understand what the athlete’s expectations are from a deal with respect to the brand’s deliverables and ensure that those aspects are covered. Then, I add clauses which I find essential to protect the athlete’s interests such as ownership of the athlete’s attributes, the term of usage of a deliverable, exclusivity (or lack thereof), how the brand shall take approvals on all materials before they become publicly available, representations by the brand against defamatory statements against the athlete, etc.

    Beyond transactional work, you’ve also drafted POSH and POCSO policies. How do you ensure these frameworks are not only legally compliant but also practically implementable and attuned to workplace realities and cultural sensitivities?

    Legal compliance and framework are just the starting point. When I work on POSH or POCSO policies, my goal is to make them clear, usable, and rooted in the real dynamics of the workplace or institution. There’s no point in a policy that ticks the legal boxes but doesn’t resonate with the people it’s meant to protect or guide. So we focus on language that’s accessible and workflows that are actually implementable. We also put a lot of thought into the practical aspects of these policies like putting up awareness posters in venues, because a policy is only as strong as how well it’s understood and followed on the ground. The idea is to create safe environments, not just safe documentation.

    Your previous role as a communication consultant and brand manager is quite distinctive for a legal professional. How has that background influenced your approach to client engagement, negotiation strategy, or brand-related legal advisory?

    It’s been a game-changer, simply because communication is the most important aspect of absolutely any role you play in life, especially in a job where you write in legalese but must explain things to clients in a manner that is easy to understand and comprehensible. My brand communication and management background also allows me to understand the perspective of the brands when they ask for things a certain way which aids my negotiation of the deal, leading to faster closure.

    Given your involvement in technology-driven sports products like the ICC Immersive app, how do you see the intersection of sports, law, and emerging tech evolving over the next few years?

    In one word, exciting! We’re just getting started. With immersive experiences, gamification and AI-driven fan engagement, the legal landscape is evolving in real time, faster than we can keep up actually! We’ll see more attention on licensing rights for digital experiences, cross-border IP enforcement, data monetization and AI ethics. I see lawyers becoming key enablers of innovation in this space and not just compliance gatekeepers. It’s a thrilling time to be at the intersection of sport, tech, and law, and I look forward to witnessing it.

    You’ve worked with a range of international clients and platforms. How do you navigate the legal nuances across jurisdictions, especially when dealing with IP, broadcasting, and digital rights on a global scale?

    IP is one of those areas where the core principles of ownership, licensing and protection are fairly universal, which gives you a strong foundation to work from. But the real challenge is in how those rights actually play out on the ground. Every country has its own legal quirks like how they treat moral rights, how collecting societies work, what’s allowed digitally and those details can really shape how a deal gets structured. In sports especially, it gets even more layered. Each sport has its own ecosystem, different governing bodies, event rights, eligibility rules, media frameworks. So what works for a football league in Europe might not work at all for a cricket tournament in India or an e-sports platform in Southeast Asia. So it becomes about figuring out the local landscape quickly, not just the law, but also how the sport or the ecosystem operates commercially and culturally and then building legal and IP structures that actually hold up in practice. 

    What guidance would you offer to young lawyers who are eager to build a career at the intersection of sports, media, and technology law, especially those coming from interdisciplinary academic backgrounds like yours?

    If I had to give one piece of advice, it would be this: perseverance is everything. This field rewards those who keep showing up and stay curious. Ask questions to anyone who’s willing to answer. You’d be surprised how much you can learn from the most unexpected people, a filing clerk, a stenographer, fellow interns, senior lawyers, or even someone from a completely different organization. And at some point, that random piece of knowledge will come in handy (almost like a Slumdog Millionaire moment!). The opportunities to learn are all around you, but you’ve got to be open enough to catch them while willing to work harder than you thought you did!

    Get in touch with Riya Rajkumar Sharma –

  • ” India is on the cusp of becoming a major technology hub, and IP will play a central role in that journey.” – Prateek Shrivastava, Founding & Managing Partner at PNA Intellectual Property & Technology Attorneys.

    ” India is on the cusp of becoming a major technology hub, and IP will play a central role in that journey.” – Prateek Shrivastava, Founding & Managing Partner at PNA Intellectual Property & Technology Attorneys.

    This interview has been published by Anshi Mudgal and The SuperLawyer Team

    You began your career in Electronics and Communication Engineering before transitioning into intellectual property law. What inspired this shift, and how has your technical background influenced your approach to IP practice?

    Before moving into intellectual property law, I was working with a government-backed electrical equipment company, fully immersed in engineering projects. I kept noticing that while a lot of great ideas were being developed, very few were being protected or taken to market in a structured way. That gap between technology and protection really stayed with me and eventually pushed me to explore IP. 

    What began as curiosity soon turned into a career path. I decided to formally study law and later qualified as a Patent Agent, which gave me both the legal and technical grounding to work in this space. That combination of engineering, law, and patent practice has been invaluable. When I sit with inventors or R&D teams, I can dive into the technical details and at the same time think strategically about how to convert their work into strong IP assets.

    My engineering background helps me speak the language of technology, while my law degree and patent agent qualification allow me to translate that innovation into legal protection and business value. It’s this blend that really shaped my approach to IP and continues to define how I work with every invention that comes across my desk.

    As an empanelled IP Facilitator under the Government of India’s Start-up India Intellectual Property Protection (SIPP) Scheme, what are the key challenges and opportunities you encounter while supporting early-stage start-ups?

    Working as an IP Facilitator under the Government of India’s Start-up India Intellectual Property Protection (SIPP) Scheme has been a truly eye-opening experience. One of the biggest advantages of the scheme is the strong support it provides to early-stage start-ups. With the government offering significant rebates on official patent fees and providing pro bono professional assistance through empanelled attorneys to DPIIT-recognized start-ups, many young companies have been able to secure patents that they might have otherwise delayed or avoided due to cost concerns. This framework has opened the doors for start-ups to build strong IP foundations right from the early stages of their business.

    However, the biggest challenge continues to be awareness and mindset. Many Indian start-ups still approach patent filing as a defensive move or a legal checkbox they need to tick, rather than seeing IP as a core part of their growth strategy. In contrast, if you look at start-ups in the US or Europe, they adopt a far more aggressive, offensive IP strategy. They use patents to carve out market monopolies, create high valuation leverage, and build long-term competitive barriers. This is one of the reasons why IP-driven companies in those economies contribute significantly more to GDP and societal growth because they see IP as a business asset, not just a legal requirement.

    Through the SIPP scheme, I’ve had the chance to work closely with many such Indian start-ups and help them shift their perspective. One example that stands out is a EV based start-up we supported in securing their patents and aligning their IP portfolio. That strategic IP work became a major factor in them raising approx. USD 15 million in funding, proving that when IP is treated as a growth tool, it delivers tangible results.

    The opportunity here is immense. With the government backing start-ups through rebates and professional support, and with the right guidance on how to leverage IP offensively rather than defensively, Indian innovators can build companies that not only protect their ideas but also dominate markets.

    You’ve collaborated with premier institutions like IITs and NITs on IP strategy and commercialization. Can you share an experience on how you helped transform a research idea into a commercially viable innovation?

    Over the years, we’ve had the opportunity to work with several premier institutions, especially NITs, on building their IP strategy and taking research beyond the academic stage. A lot of the work coming out of these institutions is brilliant, but often, the initial intent behind filing a patent is academic credit rather than commercialization. Our role has been to change that perspective and create pathways for these ideas to become market-ready innovations.

    Being empanelled with multiple IITs and NITs has given us a chance to replicate this model across different institutions and help them not just file patents but also align their research with commercial outcomes. It’s incredibly rewarding to see academic innovation transition into real-world solutions and to know that our IP strategy is helping bridge that gap between lab and market.

    Through MoUs with universities and incubation centers, you’ve promoted a culture of IP awareness. What critical gaps do you see in IP literacy among Indian innovators, and how can they be addressed?

    Signing MoUs with universities and incubation centers has shown me how powerful structured IP awareness programs can be. Despite the growing innovation ecosystem in India, there are still some critical gaps in IP literacy that hold back many inventors. A large part of the problem is that IP is still seen just as a legal formality. Innovators often file patents to meet academic requirements or to create a defensive shield, but rarely integrate IP as a business and commercialization tool from the very beginning.

    Another major gap is geographical. Most IP awareness and resources are concentrated in Tier-1 cities, while a lot of untapped innovation is happening in Tier-2 and Tier-3 cities. These regions have bright minds and unique problem-solving approaches but lack exposure to structured IP education and professional guidance. That’s one of the reasons I recently started Udyovidh Innovation and Incubation Centre in Gwalior, a Tier-3 city, with the aim of bridging this gap. Our focus is on early-stage start-ups, helping them embed IP strategy into their business models from day one, and creating an ecosystem where innovation doesn’t get lost due to lack of guidance.

    What we’ve noticed is that once innovators from smaller cities understand how IP can help them secure funding, scale their business, and even expand globally, their entire approach changes. Tier-3 cities need this focus because they’re not just catching up, they’re creating solutions that are often more cost-effective and directly relevant to grassroots challenges. By building IP literacy in these regions, we’re not only helping start-ups protect their ideas but also enabling them to compete on a national and international stage.

     After working with several leading IP law firms, what motivated you to establish your own practice? What were the biggest initial challenges, and how did you overcome them?

    After working with some of the leading IP law firms, I realized that there was a gap that needed to be filled. A lot of start-ups, individual inventors, and innovators outside the big cities struggled to access high-quality, business-focused IP services. Most of the top-tier firms were catering primarily to large corporations. I wanted to create a practice that was agile and approachable, where a young start-up or a first-time inventor could get the same level of strategic IP support as an established company. That vision is what motivated me to take the leap and establish my own practice.

    The initial challenges were exactly what you’d expect i.e., credibility and trust. Competing with Tier-1 firms while being based in a Tier-3 city like Gwalior was not easy. People often questioned whether a small-city firm could deliver at the same standard. The only way to overcome that was through consistent, high-quality work and building long-term relationships with clients. We leveraged technology to work seamlessly with clients across India and overseas, and word-of-mouth from successful cases helped us grow organically.

    Looking back, those early challenges shaped the DNA of the firm. Yes, we committed mistakes but these mistakes taught us to stay client-focused, maintain the highest standards, and prove that quality IP services don’t depend on your postal code rather they depend on expertise and commitment.

    As a member of international bodies like FICPI and AIPPI, how do you view India’s evolving IP landscape in comparison with global trends especially in areas like AI, biotech, and clean energy? What policy changes or reforms would you like to see to strengthen support for inventors and start-ups?

    Being part of international IP bodies has given me a good perspective on how India’s IP ecosystem compares with global trends. In areas like AI, biotech, and clean energy, India is moving in the right direction, but we are still catching up when it comes to integrating policy, industry, and innovation at the same pace as countries like the US, Europe, or even some parts of East Asia.

    AI is a prime example. While India has strong talent and a growing start-up base, our patent laws still need more clarity around software and algorithm-based inventions to give innovators confidence. In biotech, the potential is huge because of our R&D capabilities, but faster regulatory clearances and better tech-transfer mechanisms from academia to industry are needed. Clean energy is another critical area where India is innovating at the grassroots level, but the IP frameworks to support large-scale commercialization need strengthening.

    One policy change I’d really like to see is more structured incentives for IP-driven start-ups, similar to what some European countries offer. This includes not just fee rebates but tax benefits for companies actively investing in patent portfolios and R&D. We also need to build better linkages between government-funded research and industry so that patents don’t just sit on paper but actually reach the market.

    India is on the verge of becoming a global innovation hub, but to truly compete at a world-class level, our IP policy needs to be more forward-looking and business-oriented, especially in emerging technologies.

    You actively mentor start-ups through incubation programs. What advice would you give young entrepreneurs on embedding IP strategy into their business early on? Additionally, what guidance would you offer to aspiring IP lawyers looking to enter this field?

    When I mentor start-ups through incubation programs, the first thing I tell young entrepreneurs is that IP isn’t something you add later; it’s something you build into your business model from the very beginning. Every product roadmap, every funding pitch, and even every discussion with potential partners or investors is stronger when backed by a clear IP strategy.

    My advice is simple: don’t look at IP as a cost, look at it as an investment. Even a basic prior art analysis before you start developing can save you from reinventing the wheel or walking into infringement issues later. Start small if needed, but start early and build your IP portfolio as you grow.

    For aspiring IP lawyers, my guidance would be to really understand technology and business beyond the legal language. A good patent attorney is not just someone who drafts claims; they are a bridge between innovation and strategy. Learn to decode inventions, understand how businesses work, and always think about the commercial value of the IP you’re protecting.

    As the founder of PNA Intellectual Property & Technology Attorneys, what is your long-term vision for the firm? How do you see IP shaping India’s future as a global tech hub?

    When I founded PNA Intellectual Property & Technology Attorneys, my vision was very clear i.e., to create a firm that doesn’t just provide legal services but becomes a true partner in innovation. I wanted to build a practice where inventors, start-ups, and companies feel that their ideas are being nurtured into business assets, not just filed as paperwork. In the long run, my goal is to make PNA a go-to destination for technology-driven IP strategy, both in India and globally.

     India is on the cusp of becoming a major technology hub, and IP will play a central role in that journey. If we want to compete globally, our innovators must be able to not only create but also protect and commercialize their technologies effectively. I see PNA contributing to that by helping inventors move from idea to market with strong IP foundations and by creating awareness that intellectual property is as important as funding or product development in building a successful tech business.

     Over the years, that vision has grown stronger, especially with the team that came together to shape the firm. Anmol has been instrumental in developing robust business development strategies. He brought in a structured approach to client engagement, built sustainable collaborations with universities and incubation centers, and ensured that our services were aligned with the rapidly evolving needs of start-ups and enterprises. His ability to translate market dynamics into actionable growth strategies has been key in expanding our reach and making PNA a trusted name, even outside the Tier-1 hubs.

     Monica, with her sharp legal acumen, has been the driving force behind our legal strategies. She has meticulously built processes that combine technical insight with legal precision, ensuring that every patent or trademark we handle is strategically positioned for both protection and commercialization. Her focus on maintaining international standards has also allowed us to manage cross-border IP portfolios effectively and deliver the kind of quality work that competes with global practices.

     My vision is also to bridge the gap between Tier-1 cities and emerging innovation clusters in Tier-2 and Tier-3 regions. We’ve already proven that high-quality IP services can thrive outside the big metros, and I want PNA to be at the forefront of making IP accessible, strategic, and business-oriented for everyone, from a first-time inventor to a scaling tech company.

    Get in touch with Prateek Shrivastava –

  • “Media and IP law is a fascinating field – creative, fast-moving, and filled with opportunities, but it also takes time to find your footing.” – Thomas Joseph, Vice President – Legal at ITW Consulting Pvt. Ltd.

    “Media and IP law is a fascinating field – creative, fast-moving, and filled with opportunities, but it also takes time to find your footing.” – Thomas Joseph, Vice President – Legal at ITW Consulting Pvt. Ltd.

    This interview has been published by Anshi Mudgal and The SuperLawyer Team

    With over a decade of experience behind you, what initially drew you to the field of media, entertainment, and technology law as your niche area of practice? Were there any specific instances or experiences in your early career that inspired this choice?

    While I was pursuing my undergraduate studies in law, I found myself naturally drawn to intellectual property law. It was the subject that most piqued my interest and felt aligned with my strengths, which led me to pursue a master’s degree specializing in IP law. I would say that I chanced into the niche of media and entertainment, rather than setting out with a deliberate plan.

    While at BananaIP Counsels, a boutique IP law firm based out of Bengaluru, where I started my career, an opportunity came up for a secondment with Yash Raj Films Pvt. Ltd., one of the most prominent film production houses in India. I happened to be available at the time and willing to make the move from Bengaluru to Mumbai. That secondment turned out to be the defining moment in my career – it exposed me to the world of media and entertainment law in a very hands-on way and sparked an enduring interest in the field.

    Over time, that interest organically expanded into the technology space, mirroring the broader industry shift from traditional theatrical models to digital streaming and content distribution. It’s been a rewarding journey watching the intersection of IP, media, and tech evolve – and being able to grow along with it.

    What motivated you to pursue law as a career in the first place? How was your experience pursuing your LL.M. in Intellectual Property Law at NLU Jodhpur, and in what ways has that specialization shaped or benefited your professional journey?

    I’d have to be absolutely transparent here: I’d be lying if I said I always wanted to be a lawyer. Growing up, I explored several career paths, and even when the time came to make a serious decision, I didn’t have a clear plan. Like most parents, mine nudged me toward becoming an engineer or a doctor. But the problem was, I was genuinely terrible at math and chemistry. To this day, integration, differentiation, and organic chemistry remain terrifying concepts! That’s when the idea of law entered the picture – something that seemed respectable enough to satisfy my parents (especially since my father was once a lawyer), and doable enough for me to take a chance on.

    That’s how I ended up in law, and while my entry wasn’t driven by some lifelong calling, I’ve loved every moment of it since. The learning process, the anxiety of the early years, the timidness in client calls, the thrill of my first contract closure – it’s been a rewarding journey in every sense.

    Pursuing my LL.M. in Intellectual Property Law at NLU Jodhpur was a pivotal experience. I still vividly remember stepping onto campus and being immediately overwhelmed by the sheer intellectual energy around me. While I already had a budding interest in IP law, the environment at NLU Jodhpur – exceptional professors, a rigorous curriculum, and fiercely bright batchmates – amplified that interest manifold. Some of my most valuable lessons came not just from the faculty, but from my peers, who constantly challenged me to think sharper and work harder.

    The academic foundation I received there has consistently supported me in my professional life, especially during complex negotiations. The theoretical grounding in IP law has helped me back my legal arguments with confidence and clarity. I truly credit NLU Jodhpur for deepening my interest in intellectual property and for equipping me with the tools that continue to shape my practice to this day.

    You began your career with a prominent IP law firm. How did that experience help deepen your understanding of intellectual property law, and what aspects of that role proved to be particularly beneficial in building your foundation?

    I began my career with BananaIP Counsels, a boutique IP law firm based in Bengaluru. For any young lawyer keen on intellectual property law, I’d say it’s one of the best places to start – and that’s coming from firsthand experience. The kind of exposure and practical learning I received there helped build a solid foundation that I continue to rely on to this day.

    In the initial months, I was completely immersed in trademarks, copyrights, and designs, primarily focused on registration and prosecution work. BananaIP managed a massive portfolio for clients across diverse sectors, most of which were still at the prosecution stage. I was part of a two-member team handling the entire portfolio, which meant I was thrown into the deep end very early on. It was intense, but incredibly enriching. That level of responsibility so early in my career helped me develop a strong grip on the basics and a sense of confidence in client-facing work. One of the things I particularly enjoyed was engaging with clients, understanding their businesses, their concerns, and helping them make informed decisions. 

    The first contract I ever worked on was a software development agreement, and it was anything but simple. At the time, I felt like I was stretching every intellectual muscle I had, even though in hindsight, my contribution was probably quite limited! Still, I remember enjoying the process thoroughly – it was a taste of what was to come.

    The secondment with Yash Raj Films, as I mentioned earlier, was a turning point. It marked my entry into the world of film production agreements, artist contracts, licensing and merchandising arrangements – areas I wouldn’t have accessed so early in my career if not for that opportunity. I firmly believe that I have had takeaways from each and every contract that I have worked on, and the negotiations around them.

    While I may not have applied it consistently over the years, one lesson from my time at BananaIP that has stayed with me is the understanding that a contract doesn’t need to be 50 or 100 pages long to be effective. I learned this early on under the guidance of Dr. Kalyan C. Kankanala, the Managing Partner. With the right language and clarity, even a concise document can robustly protect a client’s interests. It’s a principle I continue to keep in mind with every deal I work on.

    After your time with the law firm, you transitioned into in-house legal roles. What prompted that shift, and what differences did you observe in terms of work culture, responsibilities, and expectations between law firm and corporate legal environments?

    The engagement with Yash Raj Films (YRF) gave me an initial taste of the in-house life – though not entirely, since it was still a secondment. I was technically still a firm representative, embedded within a corporate setup. That said, I was dedicated exclusively to YRF and found myself enjoying what seemed like the relatively comfortable pace of an in-house role. Being in the media and entertainment space definitely had its allure as well, and I was keen to explore the other side. 

    But I soon realised how misleading that perception was!

    When I eventually transitioned into a full-fledged in-house role, I quickly understood that the challenges are very real – just different from those in a law firm setting. Gone were the days where I could present multiple legal options to a client and leave the final decision to them. As in-house counsel, you’re not just an advisor – you’re a stakeholder. The responsibility to safeguard the organisation’s interests rests squarely on your shoulders, and that burden isn’t one to be taken lightly.

    You have to own every piece of advice you give, make judgment calls with clarity, and ensure that risks are mitigated to the greatest extent possible. It’s a role that demands both precision and accountability.

    While I do sometimes appreciate not having to worry about business development targets – something law firm lawyers are always chasing – I’ve also come to understand just how critical relationship building is within an in-house setup. Whether it’s negotiating a contract or resolving a dispute, trust and rapport with internal teams and external partners make all the difference in getting things done efficiently.

    During your time at Sony Pictures Networks, you dealt with a wide range of legal responsibilities, from content acquisition and syndication to anti-piracy and artist engagement. What were some of the major legal or strategic challenges you encountered in that role?

    My time at Sony Pictures Networks was incredibly enriching and dynamic. I was brought on board specifically to handle the legal work for Sony’s sports network of channels – a significant shift from my prior experience, which had been largely focused on films. That transition itself was a steep learning curve. Sports broadcasting brought with it a whole new set of commercial structures, rights frameworks, and timelines. But it also offered a fantastic opportunity to expand my understanding of the broader media ecosystem and quickly adapt to a fast-paced, high-stakes environment.

    We had a very lean team at Sony, which came with its advantages. The exposure I received there was tremendous—not only in terms of the volume of work but also the variety. Fortunately, Sony as an organisation extended to me the flexibility to go beyond sports, and I had the opportunity to work on transactions related to entertainment content as well—both regional and international. This included production agreements, satellite service arrangements, IT services, and more. It gave me a well-rounded perspective of the business and the interconnectivity between various content verticals.

    The breadth of work – from content acquisition and syndication to anti-piracy, platform distribution, marketing, and brand partnerships – meant that no two days were ever the same. I particularly enjoyed working on contracts related to Sony’s digital streaming platform, SonyLIV. It was exciting to be part of the team navigating the legal landscape for a platform that was growing rapidly and experimenting with new formats, content categories, and user engagement models. Drafting and negotiating deals for SonyLIV required a different lens, one that considered evolving consumption patterns, dynamic digital rights, and a constantly shifting regulatory backdrop.

    One of the major legal and strategic challenges I encountered was in the area of content acquisition and syndication, particularly in navigating the complexities of rights management across multiple platforms and territories. With the growing dominance of digital platforms and shifting consumer behaviours, it became crucial to ensure that the licensing frameworks we were working with were future-ready, accounting for evolving monetisation models like OTT distribution, catch-up rights, and platform-specific windows. Negotiating these deals required a strong grasp of both legal nuance and business strategy, especially when dealing with high-value content.

    Anti-piracy was another area that stood out as both challenging and rewarding. The legal framework was only part of the solution – what truly made a difference was working cross-functionally with technical teams, content security partners, and external counsel to develop a holistic strategy. We had to move fast, be proactive, and often act under significant time pressure to protect high-value broadcast properties from unauthorised distribution online.

    Overall, my time at Sony helped sharpen my commercial acumen just as much as my legal skills. I was fortunate to work alongside brilliant business and creative minds, and I walked away with a deeper understanding of how to structure deals that are legally sound, commercially viable, and operationally practical.

    As Vice President – Legal now, you manage complex global commercial contracts across industries like media, gaming, and cryptocurrency. How did you navigate legal challenges in emerging and often uncertain areas like cryptocurrency, where the regulatory framework is still developing?

    As Vice President – Legal at ITW Consulting Pvt. Ltd., a leading sports marketing consultancy, I’ve had the opportunity to work across a wide spectrum of sectors, including cryptocurrency platforms and brokers. While our core domain is sports marketing, our client base is incredibly diverse, and increasingly includes players from emerging sectors like crypto who are keen on expanding their market footprint through promotional campaigns and activations.

    One of the more nuanced legal challenges in this space has been navigating the advertising and marketing compliance landscape for crypto-related clients. The regulatory framework around cryptocurrency in India continues to evolve and remains somewhat fragmented, particularly in the context of promotion and advertising. This makes it critical for us to be proactive and cautious when facilitating campaigns for such clients, especially those involving high-visibility assets like athlete endorsements, jersey branding, and on-ground activations during major sporting events.

    Advertising, particularly in the crypto space, is highly dynamic. Over the past couple of years, we’ve seen increased scrutiny from regulators and self-regulatory bodies like the Advertising Standards Council of India (ASCI). The ASCI guidelines, for instance, mandate that all crypto-related ads carry specific disclaimers, avoid misleading statements, and are framed in a way that ensures consumer awareness of the associated risks. These requirements apply not just to traditional media but also to digital formats, influencer-led promotions, and branded content.

    In our role, we take it upon ourselves to closely monitor regulatory developments and ensure that the marketing campaigns we help structure are fully compliant. This involves vetting creatives, advising on appropriate language and disclaimers, coordinating with talent managers to ensure alignment with endorsement regulations, and flagging any potential reputational or legal exposure to both the client and the sporting entities involved.

    What makes this particularly challenging is the pace at which the landscape changes. We’ve had instances where guidelines were updated mid-campaign cycle, requiring real-time legal intervention and rapid reworking of campaign material. It has reinforced the need for agility and close coordination between legal, creative, and client servicing teams.

    Overall, the experience of working with crypto clients has sharpened our ability to operate within uncertain legal terrain while still enabling effective, compliant brand campaigns. It’s an ongoing balancing act – protecting the interests of all stakeholders while allowing innovation in the way brands engage with sports audiences. 

    Currently, your company operates across jurisdictions such as the UK, UAE, Sri Lanka and Bangladesh. How do you handle cross-border legal compliances, especially when it comes to reconciling differing regulatory standards, managing jurisdictional risks, and ensuring contractual consistency? 

    At ITW, our operations span multiple jurisdictions including the UK, UAE, Sri Lanka and Bangladesh, each with its own unique regulatory and commercial landscape. Managing legal compliance across these markets requires a combination of structured internal processes, a proactive risk management approach, and at times, collaboration with reliable local counsel. 

    Our approach typically begins with in-depth legal research to understand the local regulatory environment and identify key areas where local laws diverge from Indian law or from each other. This helps us tailor our contractual structures accordingly and flag jurisdiction-specific risks early in the deal cycle.  Where matters are particularly nuanced, sensitive, or enforcement-heavy, we do supplement our internal research with guidance from trusted local counsels. However, we remain deeply involved in the interpretation and application of such advice to ensure it aligns with our business context and deal objectives.

    One of the core challenges is reconciling differing regulatory standards, particularly around areas like advertising laws, data protection, taxation, anti-bribery, and foreign exchange regulations. The first step is always jurisdictional risk mapping: understanding where local laws diverge significantly from Indian legal standards or from each other, and identifying areas that may require bespoke contractual treatment. 

    We mitigate these risks by working closely with experienced local counsel in each jurisdiction, especially when it comes to structuring agreements, reviewing campaign compliance requirements, or interpreting local laws that impact talent contracts, IP rights, or payment flows. We also build jurisdiction-specific clauses into our contracts, ranging from governing law and dispute resolution mechanisms to regulatory compliance representations and exit rights, ensuring each agreement is not only enforceable but also commercially viable across markets.

    Contractual consistency across jurisdictions is another key priority. While commercial terms may vary, we maintain a common legal backbone for our master service agreements, advertising agreements, and IP licensing documents. This standardisation ensures internal clarity and operational ease, while still allowing flexibility for local adaptation.

    Additionally, we’ve institutionalised internal legal review protocols for cross-border deals, including multi-tier approval processes, and regular compliance check-ins with our business and finance teams. 

    Ultimately, operating across borders requires striking a balance between legal risk management and commercial pragmatism. Our goal is to be a business enabler, facilitating seamless execution while ensuring that every deal aligns with both global compliance standards and local legal realities.

    Looking back, what has been one of the most challenging cases or experiences you’ve faced in your legal career, and how did you overcome it? Also, how do you stay updated with the ever-evolving landscape of IP and technology law?

    I’ve always found answering the first question quite challenging. Unfortunately, I wouldn’t be able to give you a straight answer in this instance either. All I can say is that whenever I’ve faced challenges during the course of my career, they felt at the time like insurmountable mountains – situations I had no idea how I’d navigate. Some of those I managed to overcome; in many others, I failed miserably. But with the benefit of hindsight, I now view those moments through the lens of what they taught me. Often, I find myself wondering if they were really as daunting as they seemed back then. What has remained with me are the lessons – whether it was about managing expectations, communicating under pressure, or simply learning how not to handle a situation. Every experience has contributed to shaping how I approach my work today.

    As for staying updated with the ever-evolving landscape of IP and technology law, I try to stay curious and consistent in my learning. I regularly track regulatory updates, case law developments, and global trends through a mix of legal journals, newsletters, and reliable blogs, both domestic and international. I also find that industry-specific reports and thought pieces published by consulting firms often provide valuable insight into how law intersects with business strategy in tech and media.

    Most importantly, I learn a lot through practical exposure, by working on transactions that push the boundaries of existing frameworks and force me to explore new interpretations. In many ways, the clients and teams I work with keep me on my toes more than any publication can. Conversations, negotiations, and even internal debates often lead to the most meaningful learning moments.

    What advice would you offer to young lawyers or law students aspiring to enter the dynamic fields of media and IP law? Are there any values, habits, or skills they should focus on developing early in their careers?

    If I had to give one piece of advice to young lawyers or law students aspiring to enter the world of media and IP law, it would be this: stay curious and stay patient.

    It’s a fascinating field – creative, fast-moving, and filled with opportunities, but it also takes time to find your footing. You might start out doing what seems like routine or administrative work, but those early experiences often lay the strongest foundations. Be open to learning from everything, even the smallest tasks.

    Develop the habit of reading – contracts, case law, industry news. Understanding how the law interacts with business, creativity, and technology is key in this space. At the same time, work on your communication skills. You don’t just need to know the law – you need to be able to explain it clearly to people who may not.

    Another thing I’d say is: don’t be afraid to ask questions. Some of the best learning I’ve had came from simply being curious enough to say, “I don’t understand, can you explain?” Over the years, I’ve also found that when younger colleagues or interns ask me questions, it often leads to discussions that help me reflect and learn as well. Sometimes, their questions challenge assumptions or bring in a fresh perspective I hadn’t considered. Those exchanges are some of the most rewarding parts of the job, and a reminder that learning is always a two-way street.

    And finally, be kind, to yourself and others. Law can be intense, and it’s easy to get caught up in chasing the next big thing. But if you focus on doing good work, being dependable, and staying grounded, the rest has a way of falling into place.

    There’s no one path to success in this field, and that’s the beauty of it. So take your time, build your skills, and don’t forget to enjoy the ride.

    Lastly, given the demanding nature of your work, how do you strike a balance between your professional and personal life? What does unwinding or relaxing look like for you?

    To be honest, that’s something I’m still figuring out. Striking a balance between work and personal life doesn’t come naturally to me – disconnecting from work can be difficult, especially when you’re fully invested in what you do. Thankfully, I have a very strict (albeit quite understanding) wife and the cutest one-year-old who keep me in check and remind me when it’s time to log off.

    Unwinding, for me, is all about the simple joys – spending time with my family, catching up with friends, planning a quick trip, or just having a quiet evening at home. I enjoy reading, and I try to stay active through football, badminton, and more recently, pickleball (was just curious to know what the fuss was all about, but I’ve grown to really like it).

    Balance is still a work in progress, but I’m grateful for the people and little routines in my life that help me step away from the legal grind and recharge.

    Get in touch with Thomas Joseph –

  • “It must be understood that true inclusion lies in recognising difference, not ignoring it, and creating conditions that enable success on equal terms.” – Karan Kamra, Intellectual Property Lawyer.

    “It must be understood that true inclusion lies in recognising difference, not ignoring it, and creating conditions that enable success on equal terms.” – Karan Kamra, Intellectual Property Lawyer.

    This interview has been published by Anshi Mudgal and The SuperLawyer Team

    Your journey from Dhanbad to where you stand today is truly inspiring. How have your personal experiences and academic background in Political Science shaped your decision to pursue law, and how have they influenced your strong legal journey and commitment to the profession?

    I’m a first-generation lawyer, born into a family deeply rooted in the pharmaceutical business, a world far removed from the courts and statutes that now define my everyday life. Growing up with cerebral palsy in a small town like Dhanbad, I often felt the need to prove myself – to be seen, to be heard, and to be taken seriously. For me, the black coat was more than a symbol of the legal profession, it  signified  a  possibility – that merit could speak louder than mobility and that confidence and conviction could override any preconceived notions about ability. 

    I came to Delhi and pursued Political Science. The discipline deepened my understanding of the Constitution, legal systems, and power structures. It eventually led me to Campus Law Centre, Faculty of Law where I discovered my calling in Intellectual Property law. 

    My personal experience instilled in me a deep sense of resilience, to persist, adapt, and advocate in a world not always built for difference.  At the same time, my academic grounding in Political Science gave me a strong structural lens helping me understand laws and  their intricate interplay with legal systems and institutions.  

    This foundation, combined with lived experience, has shaped not just how I view the law but how I approach Intellectual Property, with empathy for creators and right holders,  strategic thinking for brand protection, and a deep sense of purpose in safeguarding invention.  

    In the early phase of your career, you worked  in a full-service law firm and an independent  general practitioner. What motivated your transition into intellectual property law, and how did those foundational years shape your current approach to IP practice? 

    In the early phase of my career, working with a full-service law firm and an independent  general practitioner exposed me to the breadth and intensity of legal practice – from civil suits to commercial disputes. It was a rigorous training ground that honed my advocacy, research, and drafting skills. 

    I began noticing how deeply brands, trademarks,  domain names, content, and technology were getting intertwined with legal disputes. I was drawn to the unique intersection of law, commerce, and creativity that intellectual property law offered. The shift to IP felt organic—it allowed me to work not just reactively in disputes, but also proactively with creators, individuals and businesses to safeguard what they were building. 

    Those foundational litigation years instilled in me a detail-oriented, strategic mindset. They taught me how to anticipate risks, think like a litigator even in advisory work, and approach IP not in isolation, but in its commercial and legal context. 

    You’ve represented clients in domain name disputes before WIPO and INDRP. Could you walk us through your experience in this space? What are some of the key legal and strategic challenges entities commonly face in such matters? 

    The legal framework under both WIPO’s UDRP and India’s INDRP is robust but exacting, placing the onus on the Complainant to establish three core elements: (1) that the domain is identical or confusingly similar to a trademark in which it has rights, (2) that the registrant lacks legitimate interests in the domain, and (3) that the domain has been registered and is being used in bad faith. While WIPO offers quicker, globally recognized redress—typically resolving disputes within 60–75 days—INDRP is key for .in domain disputes and may take 3–6 months or more due to procedural flexibilities and single-arbitrator handling under NIXI.

    Success before both forums relies heavily on the Complainant’s ability to present comprehensive evidence, including proof of trademark rights, prior and continuous use, and supporting documentation like screenshots of misuse, WHOIS records, archived web content, and prior communications. This evidence must clearly align with the legal criteria, particularly to demonstrate the registrant’s bad faith and lack of legitimate interest. The process is evidence-driven and leaves little room for error.

    One of the significant challenges is that infringers often hide behind privacy services or proxy registrations, making it harder to trace the true registrant. WIPO has mechanisms in place to request unmasking, usually coordinated with the registrar, though it’s not guaranteed. INDRP poses more hurdles due to NIXI’s limited procedural transparency and lack of early disclosure protocols. In such cases, complainants must rely on circumstantial and digital forensics—such as WHOIS history, DNS and IP data, website metadata, and linkages across abusive registrations—to build a strong, inferential case.

    While dealing with software piracy and advising software firms, what major trends and challenges have you observed globally? How do you think India’s legal and enforcement mechanisms compare with international frameworks in addressing piracy?

    Software piracy today has evolved into a highly complex and dynamic threat, fuelled by digital proliferation and the increasing sophistication of infringers. We’ve seen a decisive shift from physical duplication to digital piracy, with unauthorized downloads, license key sharing, and hacked installations spreading through torrent sites, web platforms, and even on social media and e-commerce portals. A major trend is the rise of ‘cracked’ enterprise solutions being sold at a fraction of their actual price, often through resellers masquerading as legitimate vendors. In the SaaS ecosystem, misuse takes subtler forms – such as license overuse, unauthorized API calls, credential stuffing, and cloning of proprietary software models.

    From a comparative lens, India’s enforcement mechanisms have strengthened in recent years. Courts have become more proactive in granting Anton Piller orders, John Doe orders, and dynamic injunctions to block rogue websites. The IT Act and Rules coupled with the Copyright Act, provides a statutory framework for enforcement, and cybercrime units in metro cities are increasingly equipped to tackle software piracy, especially in B2B settings.

    However, when compared with jurisdictions like the U.S., EU, or even Singapore, India still lags in certain areas- particularly in digital forensics, quick takedown protocols and cross-border enforcement cooperation. Lack of digital IP expertise in certain enforcement bodies and different judicial approaches to damages also pose challenges.

    To combat this, software companies must take a multi-pronged strategy: strong, enforceable EULAs with audit rights; proactive license tracking using Software Asset Management (SAM) tools; deployment of digital watermarking and DRM technologies; and active online surveillance of infringing platforms. Legal action must often be supported by pre-suit investigations to establish unauthorized use, followed by civil enforcement and, where appropriate, criminal prosecution. 

    The most effective anti-piracy efforts globally involve a mix of litigation, technology, partnerships with enforcement agencies, and user education, something India is slowly but surely aligning itself. 

    You’ve also championed client interests during mediations at the Delhi High Court Mediation Centre. In your view, how effective is mediation in resolving complex IP disputes, and what role does it play in balancing commercial and legal interests?

    Mediation, especially in the context of IP disputes, can be a remarkably effective tool when approached with the right mindset. At the Delhi High Court Mediation Centre, I’ve seen firsthand how it creates space for parties to move beyond rigid legal positions and engage in commercially meaningful dialogue. Unlike litigation, which is often adversarial and time-consuming, mediation allows for tailored, confidential, and business-sensitive solutions, making it particularly valuable in high-stakes IP matters. 

    In disputes involving brand reputation, time-to-market pressures or ongoing commercial relationships, mediation offers the flexibility to craft outcomes that litigation may not be equipped to provide, such as licensing arrangements, joint ventures, or mutually acceptable phased withdrawals. Pre-suit mediation, in particular, has emerged as a powerful tool to resolve conflicts early, avoid escalation, and maintain goodwill – saving time, cost, and reputational strain.

    Ultimately, mediation helps balance legal rights with commercial realities. It empowers clients to co-create outcomes that serve both legal and business interests. In an IP landscape shaped by innovation and speed, mediation is increasingly becoming a strategic first step—particularly effective in resolving disputes early and efficiently, with the exception of aggravated cases of infringement or passing off that merit litigation.

    Having advised multinational clients in sectors such as automotive, pharmaceuticals, e-commerce, and hospitality, what unique IP challenges have you seen in the automotive sector? What preventive strategies would you recommend to avoid trademark issues early on?

    The automotive sector in India faces distinct IP challenges due to its vast supply chain, aggressive branding strategies, and a rapidly growing aftermarket ecosystem.  Trademark infringement today extends beyond core brand names and registered marks to include sub-brands, model names, variant tags, and even alphanumeric identifiers. Infringers, particularly in the spare parts and accessories markets, routinely misuse these marks to falsely suggest association or compatibility to original vehicle manufacturers (the rightful IP holders). This not only dilutes brand equity but also risks consumer deception and safety, especially when counterfeit or substandard parts and accessories are involved. 

    A common defence invoked by unauthorised sellers is Section 30(2)(d) of the Trade Marks Act, which allows the use of a registered mark to indicate the intended purpose of a product or service (e.g., “compatible with Brand X”). However, this defence is not absolute. The protection under the provision ceases to apply where the use is not in accordance with honest industrial or commercial practices, or where it takes unfair advantage of  or is detrimental to the distinctive character or repute of the mark. In the automotive space, this line is often crossed when infringers stylise logos, mimic trade dress, or market counterfeit parts under the guise of compatibility.

    Design infringement is another major concern, especially with regard to spare parts like headlights, grills, mirrors, and alloy wheels. Many of these are reverse-engineered and sold in the grey market without authorization, undermining both brand value and consumer safety. Companies often fail to register industrial designs or delay doing so, weakening their enforcement stance in cases of replication by third-party manufacturer.

    To address this, companies must actively monitor and enforce rights not just in their principal marks but also in model-specific and component-related branding, which are often more vulnerable. Registering sub-brands and variant names in relevant classes, including digital and retail categories, is key. Furthermore, legal notices and litigation should specifically challenge bad-faith use that exceeds the scope of Section 30(2) (d) focusing on consumer confusion, deceptive marketing, and reputational harm. 

    On the design front, preventive strategies include timely registration of industrial designs for high-risk components such as headlights, mirrors, grilles, and alloy wheels, especially those with distinctive visual appeal likely to be replicated. Companies should conduct regular design audits, embed subtle identifiers to support enforcement, and use border enforcement mechanisms to block infringing imports. Where misuse persists, design infringement lawsuits under the Designs Act, 2000—seeking injunctions, damages, and delivery of infringing goods—are vital tools to deter copycats and affirm rights. Combined with trademark enforcement, these steps help safeguard brand equity and product integrity across the automotive ecosystem.

    You’ve often mentored and guided younger professionals. What advice would you offer to law students or litigators looking to shift to IP law, and what resources or habits can help them stay competitive and updated in this fast-evolving domain? 

    For law students or litigators looking to transition into IP law, my first piece of advice would be: ‘cultivate curiosity’. It is important to ground yourself in the fundamentals—copyrights, trademarks, patents, and designs but it is equally imperative to go beyond textbooks. Following case law developments and tracking decisions of various courts, as well as international bodies like WIPO and dispute resolution platforms like INDRP, is essential. These decisions not only reflect how the law is being interpreted in real time but also reveal emerging trends, judicial attitudes, and strategic nuances that shape IP enforcement and protection.

    Using legal search engines like Manupatra and Westlaw, staying tuned into online news portals such as Live Law and Bar & Bench, and regularly reading blogs like SpicyIP and IPKat are excellent ways to stay updated. Newsletters, national and international legal magazines and webinars (hosted by bar associations or IP firms) also offer timely insights into evolving jurisprudence and policy shifts.  

    I would recommend interning with or working alongside seasoned practitioners. Many young professionals grow the most by observing and absorbing. Simply being in the room with experienced lawyers, watching how they interpret statutes, craft arguments and strategy and navigate court dynamics can shape your legal thinking in ways that are both subtle and lasting. Know the procedure as regards court filings and court practice. Most importantly, stay open to learning and listening whether from seniors, peers, or juniors. The humility will keep you sharp and grounded. 

    Balancing demanding professional responsibilities with personal well-being is no small feat. How do you manage this balance, and what practices or mindset have helped you stay grounded over the years? 

    Balancing the intensity of legal practice with personal well-being has been one of the most challenging and ongoing lessons of my career. In the early years, it was easy to get swept up in the long hours and high-pressure deadlines and the constant push to prove myself. But over time, I’ve come to realize that sustainability in this profession requires more than endurance, it needs intentionality, boundaries and deliberate pauses. 

    Balance comes from prioritizing high-impact tasks and pressing deadlines, while simultaneously planning a clear roadmap for research, preparation, and argument execution in other matters. This structured approach ensures that urgent work is handled efficiently without losing sight of long-term responsibilities, helping me stay steady, focused, and prepared across all fronts. 

    Spending time with family and friends, engaging in conversations beyond law, and learning to disconnect have become vital. Music, movies, and books are more than just breaks, they’re essential tools to break monotony, spark creativity, and keep me grounded.

    From being mentored by senior lawyers to independently handling high-stakes litigation, your journey has been marked by growth and learning. What are some of the most valuable lessons you’ve carried forward, especially when it comes to leadership and courtroom advocacy?

    Every journey has its highs and lows, and mine has been no exception. I did make my share of mistakes in the early years – be it in court, professional interactions, or even client handling. Each misstep became a valuable lesson. I learnt to face embarrassment, accept feedback, and grow from it. One of the most important lessons was to remain both tenacious in facing challenges and malleable enough to learn from seniors and peers—an essential balance not just at the start, but throughout one’s legal career.

    I’m deeply grateful for the mentorship I received, especially from Mr. Achuthan Shreekumar, Mr. Saif Khan and Ms. Binny Kalra in my early years. They taught me to take full ownership of my work, to be meticulous in my preparation, and to argue with clarity, conviction, and courage. These values continue to guide me through complex matters and high-pressure situations in court with balance and self-belief. 

    Observing some of the finest legal minds during my legal career has been my privilege. It has helped me absorb the nuances of court craft, statutory interpretation, and legal strategy, often through a quiet process of osmosis.

    Equally important have been the lessons in procedural rigour, understanding filings, registry practices, court processes, and client coordination. Perhaps most importantly, I’ve learned to listen, whether to seniors, peers, or juniors. Staying open and receptive has I’ve imbibed the importance of discipline, resilience, ethics, and a commitment to timeline – qualities that help build a legal culture that respects creativity, integrity, and innovation.  

    As a lawyer with cerebral palsy, you’ve spoken powerfully about inclusion and structural challenges. What changes would you like to see in the legal industry to make it more accessible, and how can organizations move from intent to implementation on this aspect?

    Navigating the legal profession as a differently-abled lawyer has been a mixed journey. I’ve been fortunate to encounter mentors and colleagues who valued my credentials and potential over visible physical limitations. Despite the same, I’ve also faced scepticism—about whether I could handle the physical demands of litigation or keep pace in a high-pressure environment. These misconceptions stem from deeper social conditioning around disability and competence. The only real way to counter them is through consistent performance, meaningful outcomes, and quiet persistence.

    Over time, I’ve realised the issue isn’t about access to opportunity. Many firms today are open to hiring professionals with disabilities, especially as diversity becomes a core organisational value. The real challenge lies in organisations being  truly disability-cognizant beyond the point of entry. 

    Genuine inclusion means going beyond symbolic representation—it requires accessible infrastructure, assistive tech and software apps, flexible work schedules. Most importantly, more organisations need to invest in inclusive training across teams and levels and to build  a culture rooted in empathy, understanding, and intentional dialogue. Equally important is addressing ‘disability blindness’—the expectation that disabled professionals meet identical performance standards without acknowledging their physical limitation or the systemic barriers they navigate. It must be understood that true inclusion lies in recognising difference, not ignoring it and creating conditions that enable success on equal terms. 

    Looking ahead, how do you see IP law evolving over the next decade, especially with the rise of AI-generated content, deepfakes, and non-traditional trademarks? What key reforms or innovations do you think are essential to future-proof the IP framework?

    Over the next decade, IP law in India will be under mounting pressure to modernise in response to rapid technological advances. AI generated content fundamentally challenges the traditional copyright framework, which is centred on human authorship and originality. As machines autonomously create literary, artistic, and musical works, existing laws struggle to define ownership, liability, and infringement. To address this, regulatory clarity is essential either through specific amendments to the Copyright Act or by introducing sui generis protections tailored to AI generated  and machine generated content. 

    To address deepfake misuse, India’s IP regime must strengthen personality rights to prevent unauthorized digital cloning of a person’s image, voice, or likeness, especially for commercial use. There must be an expansion of the scope of ‘misrepresentation’ under  trademark and passing-off laws to cover deepfake endorsements or AI-generated impersonations that mislead consumers or dilutes brand identity. 

    Additionally, there must  be  an introduction of mandatory disclosure or watermarking requirements for AI-generated or manipulated content, especially on social media or commercial platforms, to ensure transparency and traceability. Lastly, there is a need of faster takedown mechanisms and intermediary liability guidelines tailored to AI and deepfake content under IP enforcement rules, empowering right holders to act swiftly.

    Trademark law must evolve to protect non-traditional marks like sound, scent, motion, and holograms. With businesses increasingly operating in digital-first or virtual environments, including the metaverse,  the law must address how trademarks function when use is no longer confined to physical goods or services. This will require not only legislative amendments but also updated examination guidelines, jurisprudence, and technological competence within the Trademark Registry and Judiciary. 

    Get in touch with Karan Kamra –

  • “To transition into media and technology law, one should start by building a strong foundation in contract and intellectual property law, especially copyright and licensing.” – Diwakar Abhishek, Legal Counsel at Swastik Productions Private Limited, Mumbai.

    “To transition into media and technology law, one should start by building a strong foundation in contract and intellectual property law, especially copyright and licensing.” – Diwakar Abhishek, Legal Counsel at Swastik Productions Private Limited, Mumbai.

    This interview has been published by Anshi Mudgal and The SuperLawyer Team

    What initially drew you to the legal profession, and how did your academic journey shape your early interest in media, entertainment, and technology laws?

    To be honest, I initially became a lawyer almost by elimination! Like many in my region, engineering was presented as the ‘obvious’ path. While I knew it wasn’t for me, law wasn’t a generational profession in my family, which led to some initial resistance. However, I was eventually drawn to the legal field’s potential to shape society and advocate for others.

    My early interest in criminal law was more out of curiosity for the drama, but it was the MCU and similar movies that unexpectedly sparked my fascination with IPR. I was intrigued by how these films showcased the immense value of creative works, the complex web of ownership and licensing, and how legal frameworks protect and enable the entire entertainment industry. It was a whole new world! 

    Did I pursue it right in the beginning – the answer is NO! My first job was purely out of need and financial constraints, I grabbed the job that demonstrated security, and paid fine. Then the second and the third; none gave me ample satisfaction.

    Even though this interest in IPR grew within me sub-consciously but persistently, for almost a decade, it took me some time to really gather courage to pursue it. The world of media and entertainment law seemed very specialized and competitive, and I wasn’t sure how to break in. Interviewing with studios and specialized law firms in media practices resulted in disappointment. 

    The pandemic of 2020, in a way, provided the space to seriously reflect and take that leap, when I jumped from the ship, in unchartered waters (for myself). I took the time to build a solid foundation in media law while continuing to explore opportunities. 

    Looking back, I’m grateful for that journey. The initial resistance from my family has turned into immense support, and I’ve found a truly rewarding path in a dynamic field. Learning from all previous jobs has equipped me to face challenges. For any young lawyer unsure of their path, I’d say embrace the unexpected, explore your passions, and don’t be afraid to carve out your own niche. Your unique background and interests can become your greatest strengths.

    Looking back at your first role, how did your experience in legal project management and forensic investigations lay the foundation for your future work in corporate and media law?

    My initial role in digital forensics, or e-Discovery, might seem far removed from media law, but it provided an invaluable foundation. This role involved analyzing the communications of top-level executives (like CEOs and CFOs) at major global companies. Reading their emails, strategic plans, risk assessments, and discussions gave me a unique understanding of how business decisions are made at the highest level. I saw firsthand how legal considerations intertwined with financial projections, market analysis, and strategic goals. You get to see how the executives of fortune 500 companies across the world think. Their communications with their lawyers, their external lawyers, business considerations, thought process; they were open before me. When you are reading through the emails, financial projections, opinions, risk assessment, business proposals, and the discussions of these CXOs day-in and day-out, at around 1000 documents per day, the information, although enormous, starts building up, stacking in a meaningful manner.

    Simultaneously, I had the opportunity to work with some of the world’s leading legal minds, who possessed inspiring business acumen. I learned how to manage client expectations, innovate in real-time to expedite processes, and build efficiency to handle large volumes while maintaining high quality.

    These experiences taught me how to assess risks and rewards, a skill that’s crucial in any legal field, including media law. For instance, when evaluating a content licensing agreement or advising on a new production, I draw on my understanding of the business realities to provide informed and balanced counsel. I am able to give the risk assessment which is a balance between risks and rewards for each deal or opportunity. This background has shaped how I approach legal challenges, combining legal expertise with a practical understanding of business objectives. That experience helps me even today in interpreting contracts not just for what they say, but what they might mean commercially.

    Your work at Sodexo involved legal operations across the APAC region, what challenges did you face managing cross-border legal compliance, and how did this prepare you for later in-house counsel roles?

    Sodexo was my first in-house role, a significant shift from working with external clients and a deep dive into Indian law. Initially, I found it quite challenging. For example, understanding the specific needs and expectations of “internal clients”; colleagues in departments like sales, operations, and HR who needed legal support, was new. Also, I had to quickly learn the ropes of a completely new industry and adapt to the company’s work culture. There was a lot to learn in a short time!

    Fortunately, I had patient mentors and a very supportive boss, without whom I may have struggled. I was given increasing responsibilities, starting with contracts management for Indian operations, then litigation, and eventually overseeing legal matters for Southeast Asia and the Middle East.

    While the role didn’t involve managing cross-border compliance in the way that some multinational companies do, it did require me to handle legal issues with an international dimension. For instance, when supporting a project in Hong Kong, I had to immerse myself in Hong Kong law, compare it to Indian law, and ensure our contracts were sound in that jurisdiction. This involved careful analysis and collaboration with local counsel. For example, navigating labour laws while drafting service-level agreements with large FMCG clients taught me about balancing scalability and compliance.

    Looking back, my time at Sodexo was pivotal. It taught me how to be a business partner, not just a legal advisor. I learned to communicate legal advice effectively to non-legal colleagues, manage diverse stakeholders, and develop practical solutions in a fast-paced environment. These are essential skills for any in-house counsel, and the experience I gained at Sodexo truly prepared me for the challenges and opportunities I’ve encountered in my subsequent roles.

    Having transitioned into media law with ALTT and later Screenwriters Association, what were the most significant legal or contractual differences you encountered between tech-sector law and entertainment law?

    When I left Sodexo to pursue media and entertainment law, I started small – drafting contracts for screenwriters and gradually working with artists, producers, and even international clients on content compliance and music rights. The early work didn’t pay much, but it helped me build trust and credibility; some of those clients still reach out today. Breaking into the industry wasn’t easy, and I’m grateful to Balaji Telefilms for giving me my first in-house opportunity, which soon led to heading legal operations at ALTT.

    The shift from service industries to a content-driven company was massive. Earlier, I was reviewing contracts post-signing; now I was involved from ideation to release: across film, TV, and digital platforms. The core legal principles stayed the same (like contracts and labour laws), but the subject matter completely changed, from food regulations to copyright, talent agreements, and licensing.

    My tech background, especially in digital forensics, gave me an edge in content rights, data governance, and cross-border compliance. At the Screenwriters Association, I focused on protecting creators, negotiating fair contracts, and educating them on their rights. While each role was different, the constant has been using law as a tool to empower, protect, and enable creative work. The shift taught me that while legal fundamentals remain the same, the ‘language’ of law differs dramatically across industries, and learning to speak both fluently is what makes a good media lawyer.

    In your current role leading the legal department at Swastik Productions, how do you approach providing strategic legal counsel on content production, syndication, and partnerships, and what are the key intellectual property considerations that typically arise when structuring such deals in the entertainment industry?

    In my current role at Swastik Productions, legal strategy is never one-size-fits-all; each production, syndication, or partnership comes with its own set of challenges.

    Content Production: I tailor my approach based on the medium:

    • TV deals often mean limited IP ownership for us, so I focus on securing strong commercial terms and airtight contracts.
    • Films require deeper negotiations around IP, creative control, and distribution rights; I handle these with a mix of legal detail and business sense.
    • Digital content needs special attention to rights, copyright risks, and compliance with evolving digital laws.

    Syndication: Whether we’re licensing content in or out, rights clarity is key. I ensure we secure or retain the right scope, minimize exposure, and structure deals for long-term value, thanks to my prior experience managing complex licensing agreements.

    Partnerships: Strategic alliances need a 360° legal view, requiring balancing IP rights, revenue models, creative inputs, and risk-sharing. Each deal is structured with both business goals and legal safeguards in mind.

    IP at the Core: Across the board, IP is central:

    • Ownership and assignment must be clear.
    • Licensing scopes (use, geography, duration) must be precise.
    • Third-party rights must be cleared, my digital forensics background helps here.
    • Moral rights and creative decision rights, often overlooked, matter deeply in creative collaborations.

    At the heart of it, my job is to enable great storytelling while protecting Swastik’s interests. The diversity of work keeps it exciting, no two deals are the same.

    Having led IP litigation and compliance operations across UK and US jurisdictions, how did you navigate the complexities of cross-border intellectual property enforcement, and what were some of the key challenges or learnings from handling high-stakes cases internationally?

    While I haven’t directly led litigation in foreign jurisdictions, I’ve played a crucial managerial and support role in several high-stakes IP matters, particularly during my time with legal process outsourcing and consulting firms where I collaborated on UK and US cases. My involvement ranged from overseeing document review teams to coordinating closely with external counsels and in-house legal departments of multinational clients.

    In cross-border IP enforcement, especially in the context of mergers and acquisitions or global patent disputes, the challenge is often less about the black-letter law and more about synchronizing legal strategy across jurisdictions, each with its own procedural idiosyncrasies. For example, reconciling discovery expectations in the US with data protection constraints under the UK or EU regimes required a deep understanding of not just the laws, but also cultural and operational nuances.

    A major learning for me was the importance of structured communication, translating legal and technical complexity into actionable advice for internal business teams while keeping litigation timelines and compliance risk under control. I also became adept at coordinating across time zones and legal systems, often acting as a bridge between the litigation counsel and the business decision-makers.

    The most impactful aspect of this work was realizing that successful enforcement is as much about procedural discipline and strategic foresight as it is about substantive rights. Managing document trails, understanding patent families, aligning with antitrust concerns in cross-border deals, all required a careful orchestration of legal, commercial, and compliance objectives.

    In sum, while I wasn’t the lead litigator, I contributed meaningfully by ensuring the right intelligence, compliance safeguards, and documentation flowed to the right hands at the right time. These experiences have given me both a global perspective and a strong operational grasp of how IP enforcement plays out in practice across borders. This foundation makes me confident in navigating global rights and data governance frameworks as the media landscape continues to globalize.

    What advice would you offer to law students or early-career professionals who aspire to transition into media and technology law, and what skills or experiences should they actively pursue?

    I would like to reiterate, there is no “one glove to fit all hands!” The media and entertainment industry is nuanced, and comes with its own struggles. To transition into media and technology law, law students and early-career professionals should start by building a strong foundation in contract and intellectual property law, especially copyright and licensing. Staying updated on evolving tech regulations like data privacy and cybersecurity is equally important. Developing a basic fluency in emerging technologies such as AI or blockchain can give you a distinct advantage. 

    Key soft skills like negotiation, discretion, and commercial awareness are essential in this space. Understanding how entertainment and tech businesses generate revenue will help you navigate legal challenges better. 

    Pursuing specialized certifications such as CopyrightX or NPTEL or from organizations such as Law Sikho are helpful to offer a competitive edge. 

    Gaining hands-on experience through internships with production houses, OTT platforms, or digital rights organizations is highly valuable. Working with law firms that service media clients or freelancing for creators helps build practical knowledge and a portfolio. 

    Networking with professionals at media and tech law events and maintaining an active LinkedIn presence helps in staying visible and informed. Lastly, be open to non-traditional roles within content, IP, or compliance teams as stepping stones into the field.

    Outside of your legal career, how do you unwind and relax, and in what ways do these personal interests contribute to maintaining balance, focus, and resilience in such a demanding profession?

    Outside of my legal work, I unwind through short motorcycle rides that help clear my mind and give me a fresh perspective. Riding requires focus and adaptability, which mirrors the multitasking I often do in my professional life. I also enjoy reading fiction, it allows me to step into different worlds and sharpens my storytelling, something I find useful when drafting arguments or simplifying complex ideas. Most of my downtime is spent with my wife and our two dogs, whose companionship is a constant source of comfort and balance. I keep a very small circle of close friends, and those rare conversations keep me grounded. While the legal profession demands attention over weekends too, I make the most of any free moment to recharge. I’ve learned to juggle tasks efficiently, and I believe my passion for riding and stories plays a part in that. They teach me presence, rhythm, and timing, the qualities I bring into my legal work too. These personal interests may be simple, but they help me stay focused and resilient. Even a brief ride or a good book can do wonders in keeping the mind relaxed and sharp.

    Get in touch with Diwakar Abhishek –

  • “Growing up, I often heard stories about beloved authors and musicians who struggled to protect their rights. This sparked my passion for Intellectual Property Rights, as it directly addresses the protection of creators’ rights.” – Udita Kanwar Chavan, Partner at Willow Legal. 

    “Growing up, I often heard stories about beloved authors and musicians who struggled to protect their rights. This sparked my passion for Intellectual Property Rights, as it directly addresses the protection of creators’ rights.” – Udita Kanwar Chavan, Partner at Willow Legal. 

    This interview has been published by Anshi Mudgal and The SuperLawyer Team

    With your extensive experience in law, what initially inspired you to pursue a career in this field, and what factors contributed to your growing interest in Intellectual Property Rights, Technology, and Commercial Contracts?

    I am a bibliophile, and I enjoy listening to music. Growing up, I often heard stories about beloved authors and musicians who struggled to protect their rights. This sparked my passion for Intellectual Property Rights, as it directly addresses the protection of creators’ rights. Additionally, the rapid technological advancements over the past decade have led to evolving legal frameworks, such as the IT Act of 2000 and ongoing discussions around generative AI and online privacy. This dynamic nature of IPR captivated my interest and motivated me to work in this field.

    When I was studying at GNLU during each vacation I was interning with a law firm or a company and getting exposure to various fields of law such as competition law, corporate laws, labour laws,  banking and finance etc and I thoroughly enjoyed each of my internships but when I participated in the G.H, Raisoni IP Moot Competition and thereafter interned at K&S Partners, Gurgaon, I knew that this was the field of law that aligned with my personal interests and therefore, will be a practice area that I would want to pursue my career in. 

    After earning your law degree from NLU Gujarat, what motivated you to pursue an LLM in IP & Technology Laws at the National University of Singapore? How did the teaching methods there differ from other law schools you’ve experienced?

    Pursuant to earning my law degree at NLU Gujarat, prior to joining the work force for good, I wanted to study intellectual property rights and technology laws in detail since we only had the said subject for 1 semester which is a very brief period to deep dive into the subject. NUS offered a rigorous LLM course in Intellectual Property and Technology Laws with some of the most renowned faculty members teaching the subjects. When I was successful in securing a seat at NUS, it was a dream come true for me.

    At NUS the Socratic teaching method fostered critical thinking among students. The professors would often nudge us into diving deeper into a legal issue presented and encourage creative solutions to legal problems.  The diverse classroom environment allowed students from various backgrounds to share unique perspectives, enhancing our learning experience.

    You began your career at Linklaters Singapore Pte. Ltd.,, and later worked with top law firms in India. What were your early years of practice like, and what are some key lessons you learned that you would like to share with our readers?

    My early years at Linklaters Singapore were invaluable. While pursuing my LLM, I worked in their banking and finance team, where I learned the importance of diligence and comprehensive involvement in transactions. My seniors (Mr Michael Vanaselja and Mr Beelee Seah) emphasized the significance of understanding the entire lifecycle of a deal. Upon returning to India, I joined R.K. Dewan & Co., where I was fortunate to work closely with Dr. Mohan Dewan and Late Mr. M.R. Nair (head of Mumbai office). Dr. Dewan is my mentor because he shaped my understanding of Indian IP Laws, he was kind enough to let me lead various IP matters when I was still quite “green” in the field while of course guiding me whenever I required assistance. He and Mr. Nair taught me to approach legal issues from multiple angles and reinforced the need for continuous learning. 

    At Khaitan & Co., I focused on legal advisories and high-value transactions, learning to deliver quality services even under tight deadlines while appreciating the value of teamwork.

    You have had an impressive career trajectory. What factors led to your decision to start your independent practice at Willow Legal, and how do the experiences of working at large firms like Khaitan & Co. compare to running your own practice?

    After nearly a decade in practice, my partner Vikramaditya and I decided to establish our boutique firm, Willow Legal. We recognized a gap in the market where startups often lacked adequate IP protection, which affected their valuations during funding rounds. Similarly, since Vikramaditya and I are fond of arts and music, we wanted to work closely with independent artists to help them negotiate fair contracts with music labels/producers. 

    Working at Khaitan & Co. offered the convenience of having a dedicated paralegal team that handled much of the administrative workload, such as couriering documents, managing invoices, and tracking payments. In contrast, at our practice, we must attend to these details ourselves. However, this shift comes with greater freedom in managing our workloads and deliverables. We can foster stronger relationships with our clients by being readily available for meetings and calls when needed. We also have the flexibility to choose the matters we wish to pursue, evaluating them not solely based on billable hours. If certain cases require more time due to their complexities, we embrace that challenge. Additionally, we engage with a diverse range of issues and dynamic entrepreneurs, making this journey both exciting and worthwhile despite the minor inconveniences.

    Having worked on high-profile IP due diligence, what are some of the crucial aspects of IP due diligence that companies tend to overlook?

    In the music and media related transactions, we often notice that the contracts are not comprehensive to protect one’s IP ownership, specifically copyright. Very often the contracts do not even have the appropriate clauses ensuring the assignment of IP from the artist to the producer, inadequate stamping is a very common issue that is often noticed in the contracts for these industries. With reference to other transactions, we note that very often the employment contracts, founder contracts, consultant contracts also do not have appropriate IP ownership clauses or clauses pertaining to ownership of IP created during the appointment of services of the consultant. Furthermore, in many cases IP is owned by the founders of the company and is being used by the Company without appropriate licenses in place; in many cases IPs filed with the respective authorities are not prosecuted correctly (and applications are abandoned or on the verge of abandonment).

    With over nine years of experience in Intellectual Property, what trends do you foresee emerging in IP law, especially in India, in the coming years?

    Generative AI is the buzz word everywhere and it also applies to IP laws, with the increased use of Generative AI, it is only a matter of time when more disputes pertaining to the use of content developed using Generative AI or copyrights over the content that is fed to AIs to generate the results will arise. Last month we saw the first such dispute filed before the Delhi High Court (ANI v Open AI). This will definitely be an interesting space to watch. Even in the media industry, the recent case filed by Mr. Jackie Shroff seeking to enforce his personality rights has an important area of copyright law being discussed i.e. parody as an exception to copyright infringement. Furthermore, with the increased focus on clean and green technology, it is safe to say that  sustainability and green technology innovations will gain prominence, and there may be more patents filed pertaining to the same.

    Given the demands of your profession, how do you manage to strike a balance between your personal life and professional responsibilities?

    It is extremely important to have discipline in one’s life. Even in our independent practice we ensure that we have fixed work timings, working days and in all of this we ensure that we continue pursuing our hobbies come what may. Many people underestimate the importance of having hobbies, but it is extremely important for one to make time for their hobbies and it can be something as simple as reading a book or meditation. When work demands spill over into personal time, we compensate by taking breaks on non-working days to recharge.

    What advice would you give to law students who aspire to build a successful career in law like yours? Are there any particular resources or tools you regularly rely on when navigating the legal profession?

    I encourage law students to pursue diverse internships to discover their true interests rather than simply following trends or lucrative paths. Every area of law has potential for success if one remains committed to continuous learning and adaptability. Embrace challenges as opportunities for growth; mistakes are part of the journey toward improvement. I would also recommend young lawyers to not be afraid of taking chances, to be a solution provider and if in the process you make mistakes, it is alright everyone has been there, we just have to learn from them and be better as each year goes by. Most importantly, have a close circle of family and friends, sometimes the work may get overwhelming and tiresome at such times your loved ones will help you bounce back with rigour.

  • “Discipline and impeccable work ethics have always been my guiding angels. The journey of entrepreneurship can be very lonely and scary at times and the only thing that has helped me is knowing that I love what I do” – Sohini Mandal, Founder of Nilaya Legal.

    “Discipline and impeccable work ethics have always been my guiding angels. The journey of entrepreneurship can be very lonely and scary at times and the only thing that has helped me is knowing that I love what I do” – Sohini Mandal, Founder of Nilaya Legal.

    This interview has been published by Anshi Mudgal and The SuperLawyer Team

    With over a decade of experience in various areas of the law, looking back, was law a planned career path for you and what inspired you to specialize in Private Equity, Venture Capital, Corporate & Commercial Practices?

    As I am a first-generation lawyer, law was definitely not a planned career path for me. However, at the same time, it did not just happen to me by chance. I remember being very excited seeing the brochure of NUJS for the first time when my father brought it over as something that I could also apply for, alongside preparing for other competitive exams. As I started getting deeper into the preparations for the NUJS entrance examination, I really felt like this was something that I had to pursue, and I really wanted to get through. One may say, it was a bit of a calling, that I was not fully prepared for at the beginning. But then once I got through NUJS, there was no looking back.

    When I started working in the PE/VC space, startups were still not a recognized, well-defined concept back then, and I remember feeling this hunger to learn more and gather more knowledge. I was learning and growing at an exponential pace and  felt pure joy, every day at work. I got exposed to amazing opportunities in terms of being part of deals that were getting reported and working very closely with brilliant founders. I learnt so much from each and every one of them, and I still do, while handholding them through various fund raises. That, for me, has been the biggest inspiration. 

    Your career spans a variety of leadership and managerial roles. How have these experiences influenced your approach to legal practice, and what key lessons continue to guide you today?

    My unique career trajectory, from being an in-house counsel in a public sector undertaking to joining and soaring to senior positions in law firms and then finally taking the plunge to start my own practice, is reflective of my life philosophy of never settling, even when the cost is high.  This journey has also helped me to focus more on being an enabling problem-solver rather than a naysayer, which has shaped how I interact with my clients and try and make doing business easy for them.

    Discipline and impeccable work ethics have always been my guiding angels. However, with age and experience, I have also learnt the importance of building and retaining a strong team. As an entrepreneur now, there have been times, when I have had to step away and let my team run the show and they have never let me down. Ultimately, a leader is always a combination of the strengths and weaknesses of each team member. Hence, I spend a lot of my time and focus in mentoring my team members and making them a part of the growth journey of Nilaya Legal, so that everyone has a sense of belonging and ownership.

    Having worked with a range of legal entities in different capacities, what inspired you to establish Nilaya Legal, and what were some of the early challenges you encountered when starting your own practice?

    Right from the beginning, as I started working closely with early-stage companies and founders, I knew that I had this entrepreneurial bug in me, which helped me build strong foundational relationships with many clients. I am proud to call many of them friends today and some of them really played a crucial role in inspiring, mentoring and influencing me to take the plunge. There has always been a gap between business understanding and practical, workable legal advice, which my clients feel that I can bridge with ease. That gave me the confidence to start a practice with a vision to build a long-stop platform for all commercial-legal needs.

    Since it was just post Covid, finding the right people to start with and building a team was one of the biggest challenges. And then, of course, finding the right mentors was also very crucial. Because when you start on your own, you no longer have senior partners to guide you and rectify your mistakes. So, I had to think really hard about building my own personalized accountability mechanism, which I rely on very strongly.

    You’ve worked with many startups at various stages of growth. What are the most common legal pitfalls or challenges you see young companies encounter, and how can they mitigate those risks early on?

    Co-founder relationships and early-stage compliances are the two most critical aspects where companies need to tread very carefully. Co-founder relationships can make or break businesses, so it is super important for founders who come together to build something to have the same aligned visions and goals. Early conversations around a founders’ agreement go a long way in pre-empting a lot of the challenges that co-founders face, be it in terms of commitment to the company, building value on a long-term basis or even individual roles and responsibilities.

    Business structuring and maintaining a basic regulatory checklist for compliance also become very important for avoiding later penalties and costs.

    You specialize in intellectual property (IP) law within the tech and media sectors. How do you guide your clients in protecting their IP, especially in industries where innovations happen rapidly?

    With new technologies, like we are seeing with AI now, one of the most crucial strategies for IP protection is to move fast. Having said that, law is always playing catch up with innovation, and that’s why we see regulators like RBI and SEBI enabling sandboxing.

    With the demands of running a corporate law practice, how do you manage to balance your professional responsibilities with personal time and well-being?

    Planning and prioritizing is the key. I also believe that one needs to take care of one’s mind and soul to be able to bring the best self at work. Therefore, I give a lot of importance to journalling, meditating and self-analysing. Those are the aspects that keep me grounded and help me plan my next steps.

    What advice would you offer to young lawyers or entrepreneurs who are interested in working in the intersection of law, technology, and venture capital?

    First and foremost, do this only if you love what you do. The journey of entrepreneurship can be very lonely and  scary at times and the only thing that has helped me to deal with those moments is knowing that I love what I do and I will not settle for anything lesser than providing my 100% to my clients, every day. This is also a very demanding field where one needs to constantly be updated and aware of the plethora of changes that take place continuously. Being updated and knowledgeable about your field of work is the only way to be relevant. So do your research, do your homework, and most important of all, never take anything for granted.

    Get in touch with Sohini Mandal-